FEBRUARY 6, 2024

Mathews announces their all-new Bridge-Lock Stabilizer Contingency Program this year, giving both professional archers and amateur competitors the chance to win monetary payouts at ASA, IBO, and NFAA sanctioned events. Hundreds of Pro and Amateur archers will have the opportunity to utilize this program to advance their competitive archery careers.
Galco Holsters is proud to announce winning the 2023 Shoot ON Best Holster Excellence Award for the Concealable™ 2.0 Belt Holster. Galco’s Concealable 2.0 is a thoroughly modern version of the strongside belt holster.
Springfield Armory is proud to announce that the Echelon 9mm pistol has been chosen as NRA Publications’ Shooting Illustrated 2024 Golden Bullseye Handgun of the Year.

Patriot Ordnance Factory Inc. announced that they will be exhibiting at Worldwide Show Spring 2024. The Worldwide Show Spring 2024 will be held in Reno from February 6th to 8th. POF-USA will proudly showcase its latest firearms, accessories, and products offerings, alongside its legacy products, at booth number 783.
Viridian Weapon Technologies will be showcasing an exciting range of new accessories at the Worldwide Buying Group Spring 2024 Show, booth #165, in the Reno-Sparks Convention Center, from February 6 to 8, 2024.
Maxim Defense announced that they will be exhibiting at the Worldwide Spring Trade Show, in booth #1056, from Tuesday, February 6th through Thursday, February 8th 2024 at the Reno Sparks Convention Center in Reno, NV.

Primary Arms Optics announced its attendance at the upcoming World Defense Show, scheduled to take place from 4th to 8th February 2024 in Riyadh, Saudi Arabia. Primary Arms Optics will be at Booth L2.4 and invites attendees to browse their latest optics.
Primary Arms Optics announced its participation in the Worldwide Show Spring 2024, taking place from February 6-8 at the Reno-Sparks Convention Center in Reno, NV. Worldwide members are invited to experience the latest in optical technology at booth #684, where Primary Arms will showcase new products introduced at the Discovery 2024 event.
Global Defense announces they will be on hand at two essential industry sales events in February. Global Defense will exhibit at the Nation’s Best Sports 2024 Spring Semi-Annual Market from February 1 to 4 in Fort Worth, and at the AmChar Wholesale Inc. Dealer Trade Expo from February 11 to 12 in Savannah.

Meprolight® will be in Reno, Nevada for the Worldwide Spring Show, running from February 6 - 8. Stop by booth #155 and see for yourself the reasons for the excitement amongst all levels of shooters and buyers, including LE and military.
1791 Outdoor Lifestyle Group announces new models of their popular Revolver Holster, in both open-top (RVH) and thumb-break versions (RVHX).
For the month of February, SIG SAUER continues to celebrate the birthday of the ROSE by SIG SAUER program and will honor the membership of the online ROSE Community with two exciting weekly mystery box giveaways.

Smith & Wesson Brands, Inc. announced that ten of its top retailers across the nation have been recognized as Ambassador Dealers for their outstanding performance in 2023. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson brand and who continually support the growth of its brand and products.
The January 2024 NSSF-adjusted NICS figure of 1,197,294 is a decrease of 5.6 percent compared to the January 2023 NSSF-adjusted NICS figure of 1,268,236. For comparison, the unadjusted January 2024 FBI NICS figure 2,180,262 reflects a 16.6 percent decrease from the unadjusted FBI NICS figure of 2,612,736 in January 2023. January 2024 marks the 54th month in a row that has exceeded 1 million adjusted background checks in a single month.
Remington Ammunition is proud to announce its iconic Core-Lokt Tipped ammo has received a 2023 HuntLeague Best in Class Award.

Vigilant Gear Holdings is proud to welcome Justin Raney as new Director of Sales for both Primary Weapons Systems (PWS) and Lone Wolf Arms. Justin brings with him 16 years of experience within the firearms industry.
The Hornady family was inducted into the Nebraska Business Hall of Fame at the annual NE Chamber Hall of Fame Banquet on Thursday, February 1, 2024, in Lincoln, Nebraska.
Target Sports USA announced a significant addition to its leadership team: Joe Ionnatta, the new Chief Financial Officer. Joe will play a key role in shaping financial strategy and ensuring the continued success of Target Sports USA.

David Gregory, owner and CEO of Countrywide Sports, is pleased to announce that Chris Means has assumed the role of president where he will be responsible for development and growth of the wholesale division.
WATCHTOWER Firearms announced an exclusive rifle partnership with "The Louder with Crowder" Show hosted on Rumble. This collaboration aligns WATCHTOWER Firearms with one of the leading programs on a platform that champions open dialogue in today's censorious media landscape.
Murray Road Agency, a full suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, has an immediate opening on the Affiliate Marketing Team.
The Given Right announces that we are seeking the addition of a skillful and motivated talent to fill the posting of the newest Media Production Specialist role. This team member will assist in production of premium assets for tomorrow’s marketplace and contribute to growing positive awareness of The Given Right brand.”
Gun Owners of America and the Gun Owners Foundation filed a federal lawsuit in the Northern District of New York, challenging the state’s blanket ban on out-of-state residents being able to obtain a concealed carry permit or to have New York honor out-of-state permits.
ZeroTech Optics announced the launch of its reflex sight, the H.A.L.O (Heavy duty Aspherical Lens Optic) TRAE28. Its robust construction ensures it is shockproof, waterproof, and fog proof.
Davidson’s has collaborated with Pietta, Italy once again to produce a new 1873 exclusive chambered in .44 Remington Magnum and features a transfer bar safety to allow safe loading of all six rounds. This is a modern departure from Davidson’s earlier Pietta 1873 exclusives and the first offering in this caliber among the line of Davidson’s Pietta exclusives.
Yankee Hill Machine Co., Inc. announced the "Bad Larry." Designed for discerning long-distance shooters, the Bad Larry 338 is made for the needs of big-bore, long-distance shooters.
In 1854, Smith & Wesson patented their first lever gun, the Volcanic lever-action. Honoring that historic milestone, the classic American lever gun is reborn as the Smith & Wesson 1854 Series, the first to incorporate the feel of our revered large-frame revolver's smooth, crisp action, and clean craftsmanship.
ALPS OutdoorZ offers the new Waterproof Rifle Case. Developed for backcountry hunters yet ideally suited for anyone who demands maximum protection and portability for their firearm, the Waterproof Rifle Case is a must-have addition to any serious hunter’s gear portfolio.
Smith & Wesson Brands, Inc. announced the start of its ‘Wheelgun Wonderland Rebate’. This offer is limited to one rebate per each new eligible S&W firearm purchased between February 1st and April 30th, 2024.
By partnering with Hornady Security on a new consumer promotion, Walther Arms, Inc. continues to lean into the moto they stand for: duty to be prepared and ready for any situation that may arise. Beginning February 2 through April 30, 2024, consumers will receive a Hornady Treklite Lockbox XXL or a Hornady One-Gun Keypad Vault with the purchase of the following eligible Walther handguns.
“The guns performed solid, as in Texas-brushpopper-bouncing-through-the-sage-in-a-UTV solid,” reports Editor Brent T. Wheat in March GUNS’ cover story. “Compared to the old days, the new Ruger/Marlin Model 336 appears a bit tighter, the finishes smoother and the action silkier.”
For most gun stores, there’s no more important sales category than self-defense. Shooting Industry begins its three-part series on self-defense sales trends in February with a focus on handguns.
After a successful SHOT Show 2024, Kimber began shipping the KDS9c Rail - 3 weeks after the product launched in early January. Like the original KDS9c, the railed model is built to be the next generation of hammer fired semi-automatic pistol from Kimber.
SLG2, Inc. is thrilled to announce the addition of Burris Optics as its latest corporate partner for the upcoming 2024 season. This partnership showcases their commitment to providing top-quality products and empowering individuals in shooting sports.
This week on’s No Lowballers Podcast, the team is joined by Adam Kraut of the Second Amendment foundation to talk about the history of the SAF and some of the behind-the-scenes work the group is doing to protect gun rights. Right away, Kraut breaks news and shares that the SAF filed a lawsuit against the federal government literally hours before joining the panel.

I don’t just scour the internet for entertainment, I look for springboards – anything that generates some thought so I can make a case. In so doing, perhaps some discussion follows with general learning all around.

This time I got some good rant material. Let’s begin with this paraphrased statement:

“Don’t look at your holster when you’re putting the gun away. Look at the threat.” The writer goes on to create his strawman: “Look at the threat? If it’s still “a threat,” why are you reholstering?”

He then goes on to suggest that one “shouldn’t be in a hurry” to return the gun to the holster and admits “you may not be able to see the holster” in conditions of adverse light. In that case, “use the light mounted on the gun to see the holster.” He also advises a handheld light would work.

The writer refers to “one handed reholstering by feel” as “sloppy gunhandling,” finishing with the best thing he wrote about the topic – “Reluctantly and deliberately re-holster.”

So, which way is best? Perhaps the answer is “yes.”

The dividing line between “range world” and the street, while slim, contains a universe of multiple intervening variables. While saying “we should always do things one way – be consistent” (there’s truth in this), we also must be aware of those various operations that prevent absolute consistency in the situational environment.

Start from the beginning. Why did anyone counsel a trainee in law enforcement – or armed citizens who lawfully carry concealed – to put the gun away “without looking?”

The original issue – reanimation of shot people – is only one aspect. According to SWAT cop and trainer Bill Blowers, it was a very common situation for cops (on-duty and off, in uniform and in plainclothes) in his area. Small arms are seldom effective in completely shutting down combative suspects for long. They can be surprised by the initial rounds and go down, stumble, begin flight – any number of things, then realizing what happened, come back.

On very rare occasions, the offender has a friend or friends – “seeded backup” waiting to intervene if a nosey cop or an armed citizen takes a hand. It’s not impossible, just extremely rare.

So why the hurry to reholster?

This requires thought. Consider the environment. It’s not a range, it’s out in the world, in public, with others wandering through and around the scene. Everyone has a mobile phone; cameras are everywhere and some business establishments feature “silent alarms” switched by a cashier being robbed.

Even when practicing “mirror image,” the slow, safe ‘reholster one-handed by feel’ is sorted out in dry practice and at the range.

Who do you think is responding to that call for service, the Girl Scouts? It’s people with guns. They draw too – and shoot. How are they supposed to know who you are?

“Sorry, pal. Left that crystal ball in the other patrol car.”

You may feel that special sign, that halo, but they can’t see it. They see what Ayoob once described in another context as “a specimen with antlers” and they have a hunting license. Standing there with gun in hand – because you’re hard-wired not to look away from a deadly threat – is a good way to get that ticket punched.

So long.

I’m not looking “at the threat” or even for “other threats” as much as I’m looking for responding cops or armed citizens. Get it right.

Backing into a corner – someplace no one can effectively flank – reholstering and keeping a hand on that gun, gives you a quick way to return to the fight, if called for. It allows you to see responding officers before they see you. And slowly removing your hand from the gun and raising them both is better than letting the gun go, uncontrolled, to the ground. I know about the “drop safe” fantasy and all, but a live gun going up for grabs at a crime scene is bad business.

So why holster one-handed by feel? Because looking away is (1) unlikely, and (2) made less effective by intervening concealment garments or lighting conditions.

Is there a time to look at the holster to put the gun away? Absolutely.

If you’re new to all this, the first few thousand times you holster the handgun (or a nonfiring analog), looking the gun into the holster feeds information to the brain – “What I’m doing, you’re seeing, what you’re seeing, you’re feeling. This is right – anything else is wrong.”

In the dark – no soap. If you are an armed citizen – or anyone but a uniformed member of service – carrying a gun light is more cosplay than preparation. Using a handheld light means you have one hand on the gun, one on the light and you use a third hand to ensure garments are out of the way.

That works.

Another good time to “look the gun into the holster” is whenever you can; the range is good for that. Dry practice. That visual rep does nothing but reinforce the good habit.

If you have a new holster, especially one worn in an unfamiliar position – treat it as if you’re a brand-new shooter. Look the gun into the bucket. Likewise, it’s good to look when replacing the gun into a pocket holster. Remove the holster from the pocket, look as you replace the piece keeping the hand holding the holster clear of the muzzle.

Deliberately, reluctantly reholstering is smart money. Getting in a hurry to reholster is bad. If you’re shooting at the range and you fire repetitive strings from the draw, get into the habit of stopping while on target. Admire your work through the sights. Bring the gun back and breathe while you look around. Someone on the line may have dropped something and bent in front of the line to get it. You seeing that can allow you to avert the muzzle. Clear any garments from the holster.

I flag my shooting hand thumb and physically clear the holster mouth with it.

After clearing the holster physically, place the index finger at register, high on the pistol, and put your thumb on the back of the slide/hammer, then slowly place the gun into the holster.

If there’s any resistance, pause and reverse. Recheck, visually if you can and by feel in any event.

Be smart. Be safe. Be responsible.

— Rich Grassi

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