HOUSTON, TEXAS—Primary Arms Optics is excited to announce its participation in the upcoming Worldwide Show Spring 2024, the premier industry event taking place from February 6-8 at the Reno-Sparks Convention Center in Reno, NV. Worldwide members are invited to experience the latest in optical technology at booth #684, where Primary Arms will showcase new products introduced at the Discovery 2024 event.

The Worldwide Show Spring 2024 serves as a global platform for outdoor and shooting sports industries, bringing together leading manufacturers, innovative products, and industry professionals. This event is a pivotal gathering for networking, education, and showcasing the latest trends in firearms, optics, and outdoor gear. Primary Arms Optics is proud to join the ranks of influential companies contributing to the advancement of the industry.

This year, Primary Arms Optics is set to highlight several upcoming and innovative products that are redefining precision and usability in the field:

• The PLx® 1-8x24mm SFP Compact: This new compact scope features the ultra-bright ACSS® NOVA® Reticle, offering unparalleled clarity and functionality for both close-quarter and mid-range engagements.
• The GLx® 1x MicroPrism™: A revolution in the prism sight category, this optic provides a crystal-clear sight picture with minimal obstruction and maximum durability.
• The SLx® Mount and Accessory Line: These latest additions to the Primary Arms Optics lineup offer heavy-duty, reliable mounting solutions with lightweight materials. This includes an affordable yet comprehensive selection of mounts to support rifle scopes, red dots, and more.

"We are thrilled to present our latest innovations at the Worldwide Show Spring 2024. The optics and mounts we're showcasing will be a game changer for our customers, offering cutting-edge technology that will empower shooters with unprecedented accuracy and reliability," says Scott Tirman, Vice President of Sales at Primary Arms. "We invite all attendees to visit us at booth #684 to learn more about these products and how they can support their retail strategy through this critical year."

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit www.primaryarms.com or contact:

Andy Chen

Brand Marketing Manager

achen@primaryarms.com