MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is pleased to announce that ten of its top retailers across the nation have been recognized as Ambassador Dealers for their outstanding performance in 2023. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson brand and who continually support the growth of its brand and products.

“Ambassador Dealers play a key role in our success, and we want to convey our deep appreciation for their partnerships. Their ongoing support for our products, our promotions, and our presence in their retail stores are in lockstep with Smith & Wesson’s vision for the future. We eagerly look forward to many more years of continued success with our dedicated Ambassador Dealers," said Sue Cupero, Vice President of Sales.

To be selected as a Smith & Wesson Ambassador Dealer, retailers are required to meet specific criteria related to outstanding sales performance, retailer training, custom marketing strategies, and more. In recognition of their exceptional performance, each of the Ambassador Dealers was presented with an awards package and is now recognized as an Ambassador Dealer on Smith & Wesson’s Dealer Locator. New Ambassador Dealer retailers are selected annually.

Check out our 2023 Smith & Wesson Ambassador Dealers below. For more information, click here.