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Henry Holsters is pleased to announce a new partnership with Alliance Sporting Group, a respected manufacturer’s representative agency serving the outdoor, sporting goods, and law enforcement markets.
Through this collaboration, Alliance Sporting Group will represent Henry Holsters’ growing portfolio of premium holsters and accessories, helping to expand the brand’s reach and availability across key territories.
“Alliance Sporting Group brings a wealth of experience and trusted relationships within the firearms and sporting goods industries,” said Greg Findlay, Director of Sales for Henry Holsters. “We’re excited to partner with them as we continue to grow our dealer network and deliver Henry Holsters products to more shooters and professionals nationwide.”
Alliance Sporting Group has built a strong reputation for connecting innovative manufacturers with dealers and distributors through dedicated service and long-standing industry expertise. Their representation will ensure that Henry Holsters’ lineup—including the Cipher, Ember, Spark, Flint, and other product families—is accessible to retailers and end users seeking reliable, high-performance solutions.
This partnership represents Henry Holsters’ ongoing commitment to serving the shooting community with thoughtfully designed, precision-built gear, while strengthening the brand’s distribution and support network nationwide.
Henry Holsters designs and manufactures precision-built holsters and accessories for discerning shooters and professionals. With an emphasis on innovation, durability, and thoughtful design, Henry Holsters offers products that meet the demands of both duty and everyday carry.
About Alliance Sporting Group
Alliance Sporting Group is a leading manufacturer’s representative agency specializing in the outdoor, sporting goods, and law enforcement industries. Known for its strong dealer relationships and extensive territory coverage, Alliance Sporting Group provides trusted representation for premium brands nationwide.