CCW Safe announced its Certified Partner Program achieved 120 partners in its first year since launching in January 2025, with strong engagement on the East Coast particularly in North Carolina. The company hired James Concilio as Senior Manager of Partner Program Training and Jerome Vinet as Director of Field Sales to support expansion across the United States.
CZ announced that former U.S. Navy SEAL and trainer Jeff Gonzales has joined as Marketing & Communications Specialist and brand ambassador. Gonzales, founder of Trident Concepts and host of AR15.com's Bulletproof Workshop podcast, will contribute to CZ and Dan Wesson's marketing efforts, product development, and customer engagement.
NSSF filed a Federal Election Commission complaint against Giffords PAC, alleging violations of joint fundraising rules. The complaint claims Giffords PAC and allied candidates failed to comply with FEC filing and disclaimer requirements while soliciting funds for both the PAC and preferred gun control candidates.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) announced the release of the 2026 update to American National Standard SAAMI Z299.1-2026, providing pressure and velocity performance standards for rimfire ammunition and chambers. The standard ensures safety, reliability, and interchangeability of firearms and ammunition.
The Sporting Arms and Ammunition Manufacturers' Institute, Inc. (SAAMI) announced that Supply Energetics, a nitrocellulose manufacturer based in Parsons, Kansas, has joined as an Affiliate Member. Supply Energetics will gain access to SAAMI's firearms and ammunition technical standards and reference ammunition program assessments.
NSSF praised Kansas Governor Laura Kelly for signing HB2501, which removes state criminal prohibitions against firearm suppressors and eliminates state-level tax stamp requirements. The law passed with overwhelming bipartisan support and includes provisions for retailer immunity and enhanced penalties for criminal misuse of suppressors and short-barrel firearms.
RetailBI released its monthly Firearm Sales Index showing an 11.9% year-over-year decline in March 2026 and an 8.2% year-to-date decline. The index, powered by Gearfire and compiled from over 2,000 U.S. firearms retailers, provides data-driven market insights to manufacturers, distributors, and retailers.
Engaged Industries, a 100% American-made suppressor manufacturer, launched its Authorized Dealer Network on its one-year anniversary. The company's patent-pending Vacuum Expansion Technology and Stealth LoK QD system address shooter complaints about gas blowback, finicky mounts, and sound suppression across multiple caliber platforms.
NSSF praises the Trump administration's Office of the Comptroller of the Currency and Federal Deposit Insurance Corporation for publishing a Final Rule eliminating "reputational risk" from supervisory programs, ending banking discrimination against firearm and ammunition businesses. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the rule prevents unlawful denial of banking services to legitimate industries.
Brownells announced the expansion of its VALOR Program, a law enforcement initiative providing reduced-price access to firearms parts, maintenance supplies, and duty gear. The program, led by Bill Hampstead, offers individual officers verified law enforcement pricing and agencies a single reliable source for equipment sustainment across legacy and current platforms.
NSSF has named 2TON as its first official Affinity Partner, providing NSSF members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.
Protect Liberty PAC announced its Freedom Giveaway Sweepstakes featuring a Benelli Lupo Rifle in 300 Win Mag. and patriotic t-shirts commemorating America's 250th birthday. The initiative aims to expand grassroots engagement ahead of the 2026 midterm elections, with t-shirt purchases providing sweepstakes entries.
BANISH Suppressors announced its new Service Program, offering comprehensive maintenance for all BANISH customers within the first year of ownership. The program includes professional cleaning, ultrasonic internal cleaning, inspection, repairs, and Cerakote refinishing to ensure optimal suppressor performance.
The NSSF-adjusted NICS figure for March 2026 reached 1,412,917, a 1.9 percent increase from March 2025. NFA checks surged 121.2 percent to 206,871, with Texas, Florida, and Virginia leading in NFA activity. The National Shooting Sports Foundation provides these adjusted figures to reflect market conditions.
Sturm, Ruger & Company, Inc. announced Andrew Wieland's appointment as Senior Vice President and Chief Financial Officer, succeeding Tom Dineen. Wieland brings extensive financial leadership experience from Eaton Corporation and will lead Ruger's financial operations supporting the company's 2030 strategic plan.
Daniel Defense launched the "Sic Semper Tyrannis" campaign on March 18, 2026, to support the Virginia Citizens Defense League's legal efforts defending Second Amendment rights in Virginia. Proceeds from AR15, AR10, and PCC sales, plus limited edition merchandise, will fund VCDL's ongoing constitutional litigation.
SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.
NSSF praised Utah Governor Spencer Cox for signing House Bill 214, which amends civil liability laws to protect firearm and accessory businesses from frivolous lawsuits. The law prevents foreign nationals and political subdivisions from launching junk litigation against manufacturers, sellers, and trade organizations, making Utah the first state to pass NSSF's state liability reform language.
Target Sports USA announced Nathan Godin's appointment as IT Manager. Godin brings expertise in systems administration, NetSuite customization, and workflow automation from his previous role at Oma's Pride, where he managed Shopify and Google Suite integrations.
Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.