GunBroker.com, the world's largest online firearms marketplace, launched an AI-powered listing tool designed to help sellers generate optimized descriptions quickly. Built using 27 years of marketplace data and trained by GunBroker, the tool enables sellers to create professional listings with a few clicks and allows up to three generations per listing.
Silencer Central founder and CEO Brandon Maddox contributed $25,000 to NSSF's Protect Liberty PAC to support candidates defending Second Amendment rights in the 2026 elections. The contribution aims to inform voters in key battleground states about candidates committed to protecting Constitutional liberties and opposing progressive gun control agendas.
Flxpoint is hosting a free webinar on March 5 at 1 p.m. EST for FFL dealers and firearm retailers to learn automation strategies for GunBroker.com. Solutions Architect Mike Burneko will demonstrate how top sellers automate listing management, pricing updates, inventory syncing and FFL routing to scale efficiently while protecting margins.
Primary Arms Optics announced the promotion of Stephen Morgan to Senior Director of Sales and Marketing. Morgan will oversee global sales strategy, marketing initiatives, and brand development for the company's optics division, building on his contributions since joining in 2021.
Silent Steel USA, based in Livingston County, Michigan, is seeking experienced sales representative groups to support its U.S. expansion. The company offers patented FLOW IQ™ suppressor technology developed by founder Harri Sjögren in Finland, combining European engineering with American manufacturing and backed by VP of Sales & Marketing Kim Jensen's commitment to premium brand representation.
Sturm, Ruger & Company appointed Aaron Rivers, Stephen Timm, and Lorin Cassidy Wolfe as independent directors while Sandra Froman, Christopher Killoy, and Rebecca Halstead retired from the board. The refreshment strategy includes Todd Seyfert as President and CEO and Bruce Pettet from Leupold & Stevens as an independent director.
Derya Arms appointed Bill Hicks & Co., Ltd. as a new distributor for its firearms products across the United States. The partnership expands Derya's distribution network and brings its pistols, rifles, and shotguns to independent dealers through Bill Hicks & Co., Ltd.'s established wholesale channels.
The Range Network has appointed Colonel (Retired) Mark A. Davis as Military Liaison. Davis brings over two decades of senior Military Police leadership and recently served as Director of Protection for Army South at Fort Sam Houston before retiring from the United States Army in October 2025.
Tisas Arms launched its new US division in Buford, Georgia, ending twenty years of importer partnerships to receive direct shipments from their Trabzon, Türkiye manufacturing facility. CEO Erdal Kaya appointed Tim Mulverhill as Vice President of Operations to lead organizational development and support the Tisas lifetime warranty.
Kinetic Development Group announced The Evans Group as its manufacturer representative to accelerate sales and marketing growth in 2026. The Evans Group brings decades of firearms and outdoor industry experience with an established national sales network to strengthen KDG's position with dealers and distributors.
Walther Arms, INC. announced David Farrell's appointment as Chief Revenue Officer effective January 12, 2026. Farrell brings extensive sales management experience from Maxim Defense, Christensen Arms, and Sig Sauer, and will oversee sales, marketing, and product strategies to drive growth in commercial and professional markets.
SDS Arms has ended its exclusive agreement with TİSAŞ Trabzon Silah Sanayi and will no longer import, distribute, or service Tisas firearms. Warranty support is now handled by new U.S. importer Tisas Arms Corp. SDS Arms continues offering firearms under brands MAC, Inglis, Tokarev USA, and Spandau Arms.
NSSF praises VA Secretary Doug Collins for eliminating a three-decade-old policy reporting veterans requiring financial fiduciaries to the FBI's NICS system. NSSF Senior Vice President Lawrence G. Keane commended the action, and the organization continues supporting the Veterans 2nd Amendment Protection Act introduced by Representatives Mike Bost and Morgan Luttrell and Senators John Kennedy and Jerry Moran.
Wiley X announced the appointment of Johnathan Weikum as Vice President of Sales. Weikum will lead the company's sales organization across all channels, overseeing strategic growth initiatives and key partnerships. He previously served as Director of Sales for Wiley X's Optical Division and held senior roles at Oakley and Costa Del Mar.
Heckler & Koch USA announced its 2025 sales awards, naming Covey Sales & Marketing as Rep Group of the Year, Jack Hale of Core Line Marketing as Overall Sales Rep of the Year, and Jake Lindemann from Owen J. Brown & Associates as Premium Dealer Sales Rep of the Year. HK achieved growth despite a challenging year for the firearms industry.
NSSF praised South Dakota Governor Larry Rhoden for signing Senate Bill 2, which deregulates suppressors in the state. The law was signed at Silencer Central with NSSF Board member Brandon Maddox and NSSF's Moriah Day present, removing suppressors from the state's controlled weapon definition.
Wiley X announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead the company's comprehensive marketing and digital strategy, driving brand growth and customer experience across all channels.
Kovix, a premium titanium suppressor manufacturer, relocated its headquarters from Lake Norden, South Dakota to Kalispell, Montana. CEO Luke Hanson stated the move enhances team synergy and positions the company more centrally for operations while maintaining seamless customer service.
ATF Deputy Director Robert Cekada, President Trump's nominee to lead the agency, testified before the Senate Judiciary Committee and pledged to focus on violent crime while protecting Second Amendment rights. The NSSF expressed strong support for Cekada's confirmation, praising his three decades in law enforcement and commitment to not burdening lawful gun owners.
RetailBI released its January Firearm Sales Index showing a -6.2% decline compared to January 2025. Gearfire's RetailBI provides data-driven retail performance metrics using point-of-sale transactions from over 2,000 U.S. firearms retailers, offering manufacturers, distributors, and retailers accurate consumer demand insights.