Thomas Thacker has been named Chief Executive Officer of Azimuth Technology, effective January 12, 2026, succeeding co-founder Len Zaiser IV. Thacker, a firearms industry veteran with 30+ years of experience, previously served as Chief Operations Officer and held senior positions at Ammo Inc., Armalite, and FN America.
Range USA, the nation's largest indoor gun range and firearm retailer, contributed $25,000 to NSSF's Protect Liberty PAC to support candidates dedicated to preserving Constitutional rights and Second Amendment protections ahead of the November 2026 election.
Kovix announced a partnership with Silencer Shop, the nation's largest suppressor distributor. Silencer Shop will distribute Kovix's complete product lineup, including the new Badlands series suppressors debuting at the 2026 SHOT Show.
The PW Group announced Richard F. Turner III's appointment as President and Chief Executive Officer of Walther Arms, effective January 1, 2026. Turner, who has led Umarex USA since 2021, brings over 28 years of experience in consumer products and outdoor recreation industries.
Janette Palmer has rejoined 1791 Outdoor Lifestyle Group as Vice President of Sales. Palmer brings extensive industry experience from previous roles at Rock Ridge Outdoors, Crimson Trace, HIVIZ Shooting Systems, and Michaels of Oregon. She will lead sales efforts across all channels to meet growing distributor and retailer demand.
The NSSF-adjusted NICS figure for December 2025 was 1,587,049, representing a 3.4 percent decrease from December 2024. Annual 2025 NSSF-adjusted NICS checks totaled 14,612,314, down 4.1 percent compared to 2024, with Texas, Florida, and California leading in adjusted checks.
RetailBI released its December 2025 Firearm Sales Index showing a -16.4% decline for the month and -12.1% year-over-year decrease. The index, powered by Gearfire, provides retailers, distributors, and manufacturers with accurate new firearm sales data from over 2,000 U.S. retailers to guide production and inventory decisions.
Charter Arms announced a partnership with BCE Marketing for sales representation across Missouri, Iowa, Nebraska, Kansas, North Dakota, and South Dakota. BCE Marketing will handle commercial sales and support for the American-made revolver manufacturer founded in 1964.
Primary Arms announced Matt Fleming's appointment as President, effective January 5th, 2026. Fleming brings 24 years of leadership experience in shooting sports and outdoor industry. He will report to Founder and CEO Marshall Lerner and oversee operations across Primary Arms' divisions.
Silent Steel USA announced that former U.S. Navy SEAL Justin Sheehan has joined as Vice President of Combat Capabilities & Law Enforcement Programs. Sheehan, who served with SEAL Team 2 and SEAL Team 6, brings extensive special operations and combat medicine expertise. He will lead combat capability initiatives and expand partnerships with military and law enforcement professionals.
The NSSF's Protect Liberty PAC received a $25,000 contribution from the National Association of Sporting Goods Wholesalers (NASGW) to support candidates dedicated to preserving Constitutional rights and Second Amendment protections ahead of the November 2026 election. NASGW President Kenyon Gleason and Protect Liberty PAC Treasurer Lawrence G. Keane urged industry members to support the super PAC's efforts.
TH Holsters is seeking a sales representative group to expand its national presence. The company emphasizes its value proposition including high-quality holsters at intermediate pricing, space-saving designs for dealers, and simplified SKUs for rep groups. CEO Thomas Heppner states the company is expanding production and seeks partners valuing quality, simplicity, and service.
Yankee Hill Machine, founded in 1951 by James H. Graham and Wallace Judd, will celebrate its 75th anniversary throughout 2026. The family-owned firearms suppressor leader plans to kick off celebrations at the 2026 SHOT Show in Las Vegas with second and third-generation Graham family members in attendance.
Vortex and Guns.com partnered on a charity auction featuring a custom Razor HD Gen III riflescope, Daniel Defense DD5 rifle, and exclusive gear, raising $3,825 for the SEAL Future Foundation. CEO Joe Hamilton emphasized the impact of their collaboration in supporting the foundation's mission.
American Sniper announced a strategic partnership with Maschmedt & Associates to expand retail presence across 23 western states. The collaboration will launch new tactical products including knives, gloves, and backpacks, with support from AGE Retail Partners managing the brand's retail expansion and the TACK-F Foundation receiving financial support.
Tactical Target Systems is seeking a sales representative group to expand its national presence and strengthen relationships with dealers and ranges. Founder Don Robertson emphasizes the company's commitment to partnering with rep groups that value growth, long-term relationships, and integrity.
Bryant Ridge's silver coin and bullion collection is featured in a live Premier Event on Collector's Elite Auctions, with lots starting at one penny and bidding closing January 11. The auction attracts metals collectors, outdoor enthusiasts, and preppers recognizing silver's value as a tangible asset and hedge against economic uncertainty.
WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.
FS Holdings announced the appointment of Lynn Twiss as Vice President of Marketing, bringing over three decades of industry experience from roles at Kimber, Leupold & Stevens, and SIG SAUER Electro-Optics. Twiss will lead marketing strategy across FS Holdings' portfolio including FirstSpear, FirstSpear Technology Group, Atlas 46, and Black Crest.
Henry Holsters announces a new partnership with Alliance Sporting Group, a respected manufacturer’s representative agency serving the outdoor, sporting goods, and law enforcement markets.