Celerant Technology, a leading provider of retail software for the firearms industry, today announced a new integration with Silencer Shop, the nation's largest distributor of suppressors and NFA products.
As suppressor sales continue to accelerate across the firearms industry, the partnership provides retailers with new tools to simplify purchasing, automate inventory replenishment, and expand their online product assortment through one of the nation's leading suppressor distributors.
The integration provides firearms retailers with direct access to Silencer Shop's product catalog from within Celerant's retail platform, helping dealers streamline purchasing, improve inventory management, and reduce the manual effort required to manage both in-store and online sales.
The Silencer Shop and Celerant integration includes:
- Product catalog integration directly within Celerant
- Electronic purchase order creation and submission
- Automated replenishment based on min/max inventory levels
- Online product feeds for eCommerce websites
- Drop ship capabilities to expand product selection without increasing inventory investment
The addition of Silencer Shop further expands Celerant's network of nearly 30 firearms industry distributor integrations, providing retailers with greater supplier choice, increased product availability, and additional opportunities to streamline purchasing and inventory management through a single connected platform.
"NFA products continue to be one of the fastest-growing categories in the firearms industry, creating significant opportunities for dealers looking to diversify and grow revenue," said Michele Salerno, Chief Growth Officer at Celerant Technology. "Our new integration with Silencer Shop helps make these products more accessible. Retailers can spend less time managing products and more time serving customers while capitalizing on one of the industry's strongest growth categories."
"Silencer Shop has always been focused on making suppressor ownership simpler and more accessible for both dealers and consumers," said Travis Glover, COO of Silencer Shop. "By integrating with Celerant, we're helping retailers streamline how they source, manage, and sell suppressors while gaining access to the tools they need to efficiently grow their NFA business. We're excited to partner with Celerant and bring additional value to our shared dealer community."
The Silencer Shop integration is available to Celerant retailers and joins the company's extensive network of firearms industry integrations and partners.
To learn more about the new integration, please visit: www.celerant.com/silencershop.
