Source Outdoor Group, a leading integrated marketing and public relations agency serving the outdoor, tactical, and shooting sports industries, is proud to announce its appointment as the Agency of Record (AOR) for Vertx®, the premium apparel and gear brand trusted by prepared professionals and everyday carriers.
Under the new partnership, Source Outdoor Group will lead Vertx's strategic public relations, media outreach, product launch communications, brand storytelling, and earned media initiatives, further strengthening the brand's position in the law enforcement, tactical, outdoor, and everyday carry markets.
Known for its innovative apparel and equipment designed to blend low-profile styling with mission-ready performance, Vertx has built a reputation for delivering purpose-built products that meet the demands of professionals while appealing to a growing consumer audience seeking versatile everyday solutions.
"Vertx has established itself as one of the most respected and innovative brands in the tactical apparel industry," said Aaron McCaleb, President of Source Outdoor Group. "Our team is honored to partner with Vertx and help tell the stories behind the products, the innovation, and the people who continue to push the brand forward. We look forward to building meaningful connections with the media and supporting Vertx as it continues to grow across both professional and consumer markets."
Source Outdoor Group brings decades of combined experience developing integrated communications programs for leading brands throughout the outdoor recreation, hunting, fishing, tactical, law enforcement, and public safety industries. The agency's comprehensive capabilities include public relations, content development, creative services, digital marketing, social media strategy, brand positioning, and event support.
"We are excited to welcome Source Outdoor Group as an extension of the Vertx marketing team," said Angela Milligan, Vice President of Marketing for Fechheimer, the parent company of Vertx. "Their deep understanding of the tactical and outdoor industries, combined with a strategic approach to storytelling and earned media, makes them an ideal partner as we continue introducing innovative products and expanding the Vertx brand. We look forward to working together to amplify our message and connect with new audiences."
The partnership is effective immediately, with Source Outdoor Group supporting upcoming product introductions, industry trade events, and ongoing communications initiatives throughout 2026 and beyond.
For more information about Vertx, visit Vertx.com.
To learn more about Source Outdoor Group and its integrated marketing services, visit SourceOutdoorGroup.com.
About Vertx: Vertx® designs purpose-built apparel, packs, and gear for those who move seamlessly between everyday life and demanding situations. Built in collaboration with elite operators who possess a deep understanding of real-world demands, Vertx delivers innovative solutions that prioritize performance, discretion, and comfort without compromising style. Every Vertx product is engineered with thoughtful features, durable materials, and forward-looking design to help professionals and prepared citizens stay Ahead of What's Next. Vertx is proud to be part of the Fechheimer Brothers Company, alongside Flying Cross® and Duke®, serving America's military, law enforcement, and public safety professionals for more than 180 years.