Market intelligence for industry leaders
AURORA, CO. – As small signs of a post-pandemic recovery continue in pockets of the industry, overall economic pressures continue to weigh on hunters and shooters as they report concern over the economy. More than one-third of hunters and shooters expect the economy to worsen through the end of the year, potentially affecting hunting participation this year.
These insights – and many more – are now available in the latest edition of the Southwick Associates Hunting & Shooting Market Pulse. This quarterly subscription newsletter was built to help hunting and shooting businesses move beyond uncertainty and provides reliable, research-based insights delivered in a concise format that busy decision-makers can use. Each issue blends Southwick Associates’ proprietary research with public data sources to show not only what is happening in the market, but what it may mean for businesses competing in it. The just released third-quarter 2026 edition delivers a timely look at economic pressures affecting consumers, NICS background check trends with regional insights, retail channel shifts, and other market indicators that can influence sales, planning, and profitability.
“The companies that understand the market are in the best position to respond to any shifts,” said Nancy Bacon, Vice President at Southwick Associates. “The Hunting & Shooting Market Pulse gives executives, boards, investors and other decision-makers a clear, unbiased view of the market so they can plan with greater confidence.”
Market Pulse subscribers receive quarterly reports directly through email. NSSF members receive a 15% discount off an annual subscription. To request a complimentary copy of the Market Pulse, to subscribe, or to discuss custom confidential research to support your business decisions, contact Nancy Bacon at Nancy@SouthwickAssociates.com.
Southwick Associates is a veteran-owned firm delivering market research and economic analyses for the outdoor recreation and conservation community, including the sportfishing, hunting and recreational shooting markets. For more than 35 years, Southwick Associates has earned a trusted reputation for delivering the insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. In addition to custom primary market research, Southwick Associates also produces syndicated quarterly consumer participation and gear tracking studies, as well as the Hunting & Shooting Market Pulse, a quarterly subscription newsletter delivering the latest research-based insights & industry trends. Visit www.southwickassociates.com for more information, or contact Nancy Bacon at Nancy@SouthwickAssociates.com.