DOVER, N.H. – Die Free Co. (DFCO), the New Hampshire-based manufacturer of performance firearm accessories, has partnered with RSR Group to introduce a new dealer-exclusive merchandising program designed to help retailers increase accessory sales through impactful point-of-purchase displays.
Running now through December 31, 2026, the promotion rewards dealers who purchase one 10-pack each of DFCO's Dos Boot, Kung Fu Grip, and Tiger Claw products through RSR on the same purchase order. Qualifying dealers will receive a complimentary branded countertop display for each eligible product, shipped directly from Die Free Co.
The program provides retailers with an easy and effective way to merchandise three of DFCO's most popular accessories while creating additional cross-selling and impulse purchase opportunities at the checkout counter. The compact displays maximize visibility without sacrificing valuable retail space, making them ideal for gun shops and sporting goods retailers of all sizes.
"Our countertop displays have been incredibly popular with dealers because they stand out, and more importantly, they respect the dealer's precious real estate thanks to the small-scale design," said Adam Johnson, CEO of DFCO. "The bold branding grabs customers' attention, and our products are priced perfectly as an impulse purchase while customers are already at the counter."
The Dealer Display Program reflects DFCO's continued commitment to supporting independent retailers with merchandising solutions that are simple to implement and proven to increase accessory sales.
Dealers interested in participating should contact their RSR sales representative or place a qualifying order through RSR during the promotional period.
For complete program details, visit the RSR Dealer Program page. https://www.rsrgroup.com/dealer-programs/booth/822
About DFCO: Die Free Co. is a New Hampshire-based designer and manufacturer of performance firearm accessories built with intentional engineering, uncompromising quality, and a healthy dose of personality. The team behind DFCO brings decades of industry experience from companies including Sig Sauer, Accuracy International, and Q. After years of helping build products for others, they set out to create a brand that reflects their own philosophy of purposeful design and continuous innovation. Learn more at www.diefree.com.
About RSR Group: Founded in 1977 in Rochester, New York, RSR Group, Inc. is one of the shooting sports industry's leading wholesale distributors. Built on personal service, innovation, and reliability, RSR offers same-day shipping, competitive pricing, and one of the industry's broadest inventories. Operating a state-of-the-art distribution center in Fort Worth, Texas, RSR Group has earned the trust of firearm retailers nationwide by delivering exceptional customer service and rapid order fulfillment for more than 45 years.