Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.
Tamarack Armory in Meadville, PA is highlighted as a new C&H Precision dealer. The store offers retail, gunsmithing, and restoration services with over 60 years of combined industry experience, providing C&H optics, plates, and firearm refurbishment.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
Bass Pro Shops announced plans for a new 148,000-square-foot destination retail location in La Mesa, California, expected to open in 2028. Founded by Johnny Morris, the store will be the sixth Bass Pro Shops location in California and will feature immersive outdoor experiences, conservation initiatives, and employment for over 150 Outfitters.
Die Free Co. and RSR Group launched a dealer-exclusive merchandising program running through December 31, 2026. Dealers purchasing qualifying 10-packs of Dos Boot, Kung Fu Grip, and Tiger Claw products receive complimentary branded countertop displays designed to increase accessory sales.
KDG announces continued growth of its nationwide dealer network with new stocking dealers joining across Texas, Georgia, and other states. The company, known for products like Kinect™ quick-detach mounting solutions and SideLok™ optic mounts, is expanding its dealer locator to help customers find local retailers and support independent firearm retailers nationwide.
Bass Pro Shops will celebrate its third Arkansas location with a Grand Opening and Day of Conservation on April 29 in Fort Smith. The 70,000-square-foot Outpost will feature celebrity appearances by Jimmy Houston and Roland Martin, a 19,000-gallon aquarium, and 15 percent of sales donated to local conservation organizations.
Fusion Firearms, known for custom 1911s and performance firearms, has expanded its distribution through Iron Valley Supply Co. The company offers Freedom Series 1911s and Liberty Series shotguns while maintaining its commitment to quality and detail.
Liberty Ammunition completed a rollout to Bass Pro with core SKUs. CEO Gary Ramey expressed appreciation for the partnership, noting successful previous testing and anticipation for continued collaboration.
Derya Arms announced a partnership with North 40 Outfitters, a family-owned retailer with 12 locations across Idaho, Montana, and Washington. North 40 Outfitters will stock Derya's DY9 and DY9Z pistols, manufactured in Jacksonville, Florida, while offering special orders for other Derya products.
Outdoor Edge encourages dealers to stock hunting knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set. Will Morgan, director of marketing at Outdoor Edge, highlights these lightweight, high-performance options designed for hunters and game processing.
Bass Pro Shops and Cabela's offer free Easter Bunny photos and 4x6 studio-quality prints at all North American retail locations from March 21-22 and March 28-April 5, 2026. Families can make free online reservations and receive complimentary Easter eggs with prizes while supplies last.
Bass Pro Shops celebrates its third Arizona location opening in Tucson on March 25 with an Evening for Conservation. The 100,000-square-foot store will donate 15% of sales to local conservation organizations and feature appearances by legendary anglers Roland Martin, Jimmy Houston, Kevin VanDam, and Josh Bertrand.
Bass Pro Shops announced plans for a new 70,000-square-foot destination retail location in Paducah, Kentucky, adjacent to Kentucky Oaks Mall, expected to open late 2026 or early 2027. Founded by Johnny Morris, the store will feature localized design celebrating Kentucky's sporting heritage and is expected to employ over 115 Outfitters.
Iron Valley Supply is offering limited-time sales on shotguns, accessories, ammunition, and cold-weather gear for the upcoming 2026 turkey season. The Birmingham, Alabama-based distributor of shooting sports and outdoor products invites customers to view their full product lineup and contact an account representative.
Kinetic Development Group announced Dirty Bird Industries, a family-owned firearms retailer founded by brothers Jay and Dustin Pitcher, as a new authorized dealer. The Bakersfield, California-based company expands KDG's dealer network and coincides with the rollout of KDG's Dealer Locator tool.
Derya Arms announced a distribution agreement with Fleet Farm, a Upper Midwest retailer with over 50 stores. The partnership will bring Derya's DY9 9mm pistol and .22LR Rifle Series to Fleet Farm locations starting December, with expanded offerings planned for 2026.
Liberty Safe announced 25 new dealer locations in 2025, building on 40+ dealers added in 2024. CEO David Foley and CRO Donny McKay emphasized the company's commitment to supporting dealers with U.S.-made products, marketing programs, and enhanced dealer tools to serve customers effectively.
Kinetic Development Group (KDG) announces the addition of GrabAGun as an authorized KDG dealer. GrabAGun has also been added to KDG’s newly launched dealer locator, making it even easier for customers to find and purchase KDG products.