The Tactical Wire

Tuesday, June 2, 2026  ■  Industry Update

Crow Wholesale Brands Capture Top Five Positions in 2026 Shotshell Market Share Rankings

Challenger and Clever loads continue gaining momentum among clay target shooters, and dealers nationwide

Grinnell, Iowa — Crow Wholesale continues to strengthen its position in the shotshell ammunition market, with its exclusively distributed Challenger and Clever brands earning multiple placements in the latest 2026 shotshell market share analysis from Scope DLX. The report highlights the growing momentum of Crow's ammunition portfolio within the clay target and game load categories.

According to the analysis, products represented by Crow Wholesale captured the top five positions in the featured rankings, reinforcing the company's growing reputation for dependable performance, competitive value, and strong dealer demand.

Highlighted products include:

The rankings demonstrate increasing market adoption among recreational shooters, hunters, clay target enthusiasts, and retailers looking for reliable inventory backed by consistent performance and value.

"Seeing both of our exclusively distributed brands, Challenger and Clever, represented so strongly in these rankings validates what shooters and retailers have been telling us," said Shawn McGuire, VP of Sales. "Customers are looking for dependable performance, consistency, and real-world value, and these brands continue to deliver."

The Scope DLX report analyzes market performance across the ammunition category and provides insight into product movement and dealer trends nationwide.

As demand for quality shotshell ammunition remains strong, Crow Wholesale continues investing in products designed to meet the needs of both high-volume target shooters and dedicated field users.

For more information about Challenger and Clever products and availability, visit: www.CrowWholesale.com