Media Lodge, the leading digital advertising network for firearms, shooting sports and outdoor enthusiasts, today announced a new partnership with Lexipol Media Group, the nation's premier provider of content, training and professional resources for public safety professionals. Through the agreement, Media Lodge will represent Lexipol's first responder media network to consumer brands seeking to reach police officers, firefighters, EMTs and other emergency professionals during their off-duty time.

Lexipol Media Group's internal sales team will continue to represent the company's business-to-business ad sales.

The partnership gives advertisers a unique opportunity to connect with a highly engaged audience of first responders through trusted digital media environments. These audiences represent millions of public safety professionals who turn to Lexipol's network for professional information, lifestyle content and community engagement.

Lexipol Media Group's network includes highly respected public safety media brands like Police1, FireRescue1, and EMS1, that serve law enforcement, fire and EMS professionals across the United States. Through Media Lodge, advertisers will be able to access integrated marketing opportunities including:

• Digital display advertising
• Native content and sponsorships
• Email marketing campaigns
• Programmatic media placements
• Branded content initiatives targeting off-duty lifestyle interests

"First responders represent one of the most loyal, values-driven and active consumer audiences in the country," said Rob Elder, Head of Revenue for Lexipol Media Group. "Many share strong interests in firearms ownership, competitive shooting, hunting and outdoor recreation. By partnering with Media Lodge, we're giving brands a direct path to reach these professionals when they're off duty and making purchasing decisions."

"This community, particularly firefighters and EMS professionals, have long been recognized as an influential consumer segment with high participation in outdoor and shooting sports," said Christen Everly, President of Media Lodge. "They have significantly higher firearms ownership rates than in the general population. In one survey, approximately 77% of firefighters and EMS personnel reported owning personal firearms, far above national averages.

For advertisers in the firearms, outdoor, and other lifestyle sectors, this audience represents a powerful market segment characterized by:

• Strong participation in shooting sports and firearms ownership
• Above-average engagement with hunting, fishing and outdoor recreation
• High trust within their communities
• Stable employment and household purchasing power
• A strong culture of brand loyalty and peer recommendation

For brands looking to reach this audience authentically, the partnership creates a powerful channel that bridges professional identity with lifestyle passions such as shooting sports, hunting, outdoor adventure and personal protection.

For more information about advertising to the off-duty Lexipol Media Group audience, please contact:

• Elliot Wainess, Sales Manager – elliot@medialodge.com | (772) 925-5947
• Katey Powers, Vice President of Sales – katey@medialodge.com | (612) 660-9060
• Christen Everly, President – christen@medialodge.com | (612) 306-2274

About Lexipol Media Group: The Lexipol Media Group leverages a highly engaged audience and product portfolio to connect first responders and local government officials with the companies, products and brands that serve them. Our industry-leading brands—Police1, FireRescue1, EMS1, Corrections1 and Gov1—create unparalleled content that aims to train, educate and inform. Lexipol Media Group is part of Lexipol, the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust.

About Media Lodge: Media Lodge is the leading digital advertising network for premium inventory in the firearms, hunting and outdoor enthusiast audiences. Through a portfolio of premium websites, newsletters, video platforms and influencer partnerships, Media Lodge connects brands with millions of highly engaged consumers across the shooting sports and outdoor markets.