Expansion builds on strong dealer momentum, strengthens customer access, and reinforces commitment to dealer-led growth

Payson, Utah —— Liberty Safe, the leading manufacturer of American-made safes and secure storage solutions, today announced that it has reached  25 new dealer locations in 2025, further expanding its authorized dealer network. This growth builds on the addition of more than 40 new dealers in 2024, reflecting continued momentum and renewed strength across Liberty Safe’s dealer base.

By expanding its dealer footprint, Liberty Safe is meeting rising customer demand for local access, in-person hands-on product walkthroughs, and trusted expertise. Notably, several 2025 additions come from existing dealers expanding within their markets, reflecting strong confidence in the Liberty Safe partnership. 

“Our dealers play a critical role in how customers experience Liberty Safe,” said Donny McKay, Chief Revenue Officer. “They bring local knowledge, hands-on expertise, and trusted service that simply can’t be replicated online or through mass import brands. Our commitment is to support them with the strongest marketing programs, dealer tools, and product innovation in the industry so they can continue to serve customers at the highest level.”

Liberty Safe’s dealer growth reflects a broader rebound among its dealers following a tough post-pandemic downturn. While the industry faced contraction and pressure from lower-end imports, Liberty remained focused on supporting dealers with U.S.-made products, disciplined pricing, and enhanced dealer programs, helping partners compete and return to growth. “As an organization, we’re constantly looking for ways to better support our customers — both new and existing,” said David Foley, CEO of Liberty Safe. “Expanding and strengthening our dealer network is one of the most effective ways we can do that. Our dealers are uniquely positioned to educate customers, provide expert guidance, and deliver the level of service that matters most when people are protecting what’s important to them.”

Liberty Safe will continue to invest in dealer marketing support, dealer programs, and a strong product pipeline, reinforcing its long-term commitment to dealer-led growth and customer trust.

To find a Liberty Safe dealer in your area, visit https://www.libertysafe.com/pages/store-locator