Celerant Technology announced a new strategic integration with Armslist.com, a leading online classifieds marketplace for firearms and outdoor gear. This integration enables FFL dealers to list inventory on Armslist directly from their Celerant point-of-sale, bridging the gap between local classifieds and automated retail management.

Through this integration, small and medium FFL dealers can push selected inventory to Armslist with a simple configuration in their Celerant system. By centralizing the process, dealers can effortlessly display their merchandise to Armslist's extensive network of local buyers without the need for manual data entry or repetitive listing management.

"Armslist has always been about connecting both local and national buyers with trusted dealers," said Andrew Varney, Sales and Marketing Director for Armslist.com. "By integrating with Celerant, we're making it easier for dealers to get their inventory in front of motivated shoppers while keeping listings accurate and up to date, saving time and improving the buying experience on both sides."

When a dealer selects products to list, the integration pushes key product data and on-hand quantities to the platform. By automating the flow of data, Celerant ensures that merchandise is visible to potential customers in the dealer's local area and beyond, significantly expanding their potential customer base with minimal effort.

"Our goal is to give our dealers every opportunity to sell their inventory where their customers are looking," said Michele Salerno, Chief Growth Officer of Celerant Technology. "By integrating with Armslist, we are automating what was once a manual process, allowing dealers to tap into a highly active local marketplace and drive more foot traffic and online sales without adding to their daily workload."

Orders generated through the platform are routed back to Celerant's backend for processing. This centralization allows dealers to manage their in-store business, eCommerce website, and Armslist listings from a single interface. By syncing inventory levels in near real-time, the system helps prevent overselling while ensuring that fresh merchandise is always presented to the right buyers.

Getting Started

The Armslist integration is available to FFL dealers on Celerant's platform. Retailers can contact their Celerant representative to learn more about activating the connection and beginning to list inventory.

About Armslist.com

Founded in 2009, Armslist is an online classifieds marketplace dedicated to the firearms and outdoor community. The platform provides a space for the local sale and trade of handguns, rifles, hunting equipment, and archery gear. Established by firearms enthusiasts, Armslist offers a specialized alternative to mainstream marketplaces that may restrict the listing of legal firearms and related accessories. Today, the site continues to facilitate local commerce by providing a simple, user-friendly platform for enthusiasts to connect within their own communities.

About Celerant Technology

Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms/.