Partnerships

GSM Outdoors announced a strategic partnership with Dude Perfect Outdoors to exclusively represent Stealth Cam and Walker's brands. The collaboration will deliver exclusive videos, educational resources, and behind-the-scenes experiences via the @dudeperfectoutdoors YouTube channel, aiming to inspire youth to engage in outdoor pursuits and foster the next generation of conservationists.

VIKTOS, a 2A-forward performance apparel company, has partnered with Walk the Talk America to promote mental wellness and suicide prevention awareness within the firearms community during September. The collaboration aims to normalize conversations around mental health and encourage people to support one another.

Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.

Derya Arms, an international firearms manufacturer with operations in Jacksonville, Florida and Konya, Türkiye, has signed a collaboration agreement with Olympic silver medalist Yusuf Dikec. Dikec will share insights on sporting use and user experience with Derya Arms' engineering and product development teams to support performance and ergonomics initiatives.

Gearfire announced a new integration with MGE Wholesale, expanding dealer access to exclusive firearms, optics, knives, and shooting sports accessories. The partnership provides Gearfire retailers with MGE's 20-year manufacturer relationships and restricted dealer network brands through automated inventory streaming and dropshipping.

Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.

EOTECH and parent company American Holoptics are donating over $8 million in pet supplies inventory to Project K-9 Hero, a nonprofit supporting retired Police K-9s and Military Working Dogs. The donation will fund building construction and expansion for the organization's 177-acre rehabilitation and rehoming facility.

ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.

Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.

Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.

Walk the Talk America partnered with B.O.S. Lock on a July 29 content shoot in Florida to produce educational videos on responsible firearm storage and mental health. The collaboration developed realistic scenarios featuring B.O.S. Lock's Fusion biometric safety device to help firearm owners make informed storage decisions while maintaining authorized access.

Realtree and Aflac, two Columbus, Georgia institutions, announced a partnership to raise awareness about financial protection for outdoor enthusiasts. The collaboration extends Aflac's supplemental health insurance access to the outdoor community, addressing risks like hunting-related injuries while supporting conservation and children's health causes.

Gun Tote'n Mamas and Byrna Technologies announced a partnership to expand less-lethal personal protection options. GTM has identified concealed carry handbags compatible with Byrna's CL Launcher, while Byrna will feature GTM products on its website to help consumers and dealers identify compatible carry solutions.

The International Hunter Education Association – United States of America (IHEA-USA) has partnered with NSSF's First Shots program to integrate shooting safety education into hunter education courses across all 50 states. Eleven states currently participate, with Maine introducing over 400 new shooters in three months.

Ammunition Depot and the National Rifle Association announced a partnership to support Second Amendment litigation, including the landmark Rhode v. Bonta case challenging California's ammunition restrictions. Ammunition Depot is launching a checkout donation option to help fund the NRA's ongoing legal efforts across the country.

Orchid announced an integration between its Orchid POS platform and Gun Made, automatically syndicating live inventory from Orchid POS dealers into Gun Made's search results across 4,000+ dealers and 500 million products. The integration drives traffic and sales to dealer storefronts with no commissions or manual uploads required.

Lipsey's, one of the largest independently owned firearms distributors in the country, has renewed its Gold-level corporate partnership with the Second Amendment Foundation. The partnership supports SAF's legal efforts to protect Second Amendment rights through litigation, education, and advocacy.

Silencer Central announced a partnership with Sezzle to provide flexible "Buy Now, Pay Later" payment options for suppressor purchases. Founder and CEO Brandon Maddox stated the new payment option complements faster ATF approval times while allowing customers to break up costs over time. The service launches July 15, 2026, on Silencer Central's website.

Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.

Remington Ammunition and Original Grain have partnered to launch The Hunt Club series of watches, with Remington becoming an Official Brand Licensee. The four-watch collaboration features American walnut from retired Remington rifle buttstocks and design details inspired by firearms, including the Mother of Pearl Chrono, Ebony Barrel Chrono, Silver Barrel Auto, and Black Chrono.