MidwayUSA announced a partnership with SCI TV Networks, becoming the official retail partner for Safari Club International's new global hunting television platform. MidwayUSA customers receive an exclusive subscription discount with code MIDW26 on the streaming service featuring live hunting channels, video-on-demand content, and an outfitters marketplace.
Colt's Manufacturing Company has joined the Second Amendment Foundation (SAF) as a Gold-level corporate partner to support legal initiatives safeguarding constitutional rights. SAF Executive Director Adam Kraut praised Colt's commitment to ensuring Second Amendment freedoms through courtroom battles across the country.
Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Zanders, a national distributor based in Sparta, Illinois, has added SHIELD Sights' innovative micro red dot optics to its product lineup. The partnership expands dealer access to SHIELD Sights' rugged, compact optics designed for concealed carry pistols, duty firearms, and competition platforms.
Field Ethos has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF). CEO Jason Vincent praised SAF's focused mission, while SAF Executive Director Adam Kraut highlighted Field Ethos's commitment to supporting the organization's legal and educational initiatives.
FirstSpear has entered a ten-year exclusive licensing agreement with Recon K9 LLC, assuming responsibility for sales, marketing, manufacturing, and distribution of Recon K9's tactical gear for military and law enforcement working dogs. Recon K9 founder Jason Watson will join FirstSpear to continue driving the brand's vision and product development.
Zanders, a national distributor based in Sparta, Illinois, has added the iconic Zippo product line to its portfolio. The partnership brings Zippo's windproof lighters, utility lighters, and outdoor fire-starting accessories to dealers, with commentary from Dan Sielger, President and COO at Zanders, and Garrett Newhouse, Channel Business Manager – Outdoor at Zippo.
Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.
Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.
Silent Steel USA announced a strategic partnership with Maschmedt & Associates, a sales agency with over 50 years of outdoor industry experience. The agreement expands Silent Steel USA's representation across 23 western states, strengthening dealer relationships and market presence for innovative suppressor technology.
CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.
Kinetic Development Group recognizes MidwayUSA as a key stocking partner, highlighting their long-standing relationship built on trust and shared commitment to the shooting sports community. With new product launches planned for 2026, both companies are aligned on expanding their partnership and increasing KDG product availability through MidwayUSA.
Spartan Precision Equipment announced a partnership with Hunter Outdoor Communications to strengthen its North American market presence through strategic public relations and brand development. The collaboration aims to expand brand awareness and deliver impactful messaging to the outdoor industry.
Nighthawk Custom has joined the Second Amendment Foundation as a Gold-level corporate partner. The Berryville, Arkansas-based precision firearms manufacturer donated a custom pistol build through SAF's sweepstakes program, raising $25,000 for the organization's Second Amendment advocacy work.
Daniel Defense recognized Silencer Shop as its Business Partner of the Year, highlighting their exceptional collaboration and growth. The partnership achieved nearly 40% growth from 2023 to 2024, followed by over 90% year-over-year increase from 2024 to 2025, representing well over 150% growth in two years.
Vortex and Guns.com partnered on a charity auction featuring a custom Razor HD Gen III riflescope, Daniel Defense DD5 rifle, and exclusive gear, raising $3,825 for the SEAL Future Foundation. CEO Joe Hamilton emphasized the impact of their collaboration in supporting the foundation's mission.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.
Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.
Silencer Central announced Ammunition Depot as its newest partner in the Delivered by Silencer Central program, enabling customers to purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states. Ammunition Depot, based in Kissimmee, Florida, joins the partnership to enhance convenience for hunters and shooters.