Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
ZEISS introduces the V3 riflescope line, featuring six models designed for North American hunters with 90% light transmission, compact lightweight design, and pricing from $299.99 to $949.99. Available mid-August 2026 through authorized retailers.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.
Vortex Optics released a limited-edition Diamondback HD 10x42 Patriotic Binocular to commemorate America's 250th anniversary. The binocular features patriotic blue rubber armor, a commemorative focus wheel, and a special Glasspak harness, available through EuroOptic at $249.99 MAP.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
Meprolight® offers self-illuminating tritium-powered handgun sights including the Mepro Hyper-Bright™, Mepro Tru-Dot®, and Mepro FT Bullseye™ systems designed for defensive shooters. These sights provide enhanced visibility and faster target acquisition across various lighting conditions and are compatible with popular handgun models from Glock®, SIG Sauer®, Smith & Wesson®, and other manufacturers.
C&H Precision and Dave Nash (22Plinkster) announced a multi-year partnership to co-develop an exclusive 22Plinkster Signature Optic line for rimfire, hunting, and recreational shooting markets. The partnership leverages Nash's credibility in the rimfire community with C&H's engineering and manufacturing capabilities.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
ZeroTech announced the Green Dot Trace H.A.L.O Reflex Sight, featuring a 3 MOA green aiming point for enhanced visibility in bright conditions. The enclosed H.A.L.O design offers durability with 7075 aluminum construction, shake-awake technology, and up to 50,000 hours of battery life.
Primary Arms announced the addition of Leupold Optics to its online catalog, featuring legendary rifle scopes including the Mark-5HD, Mark-4HD, and VX-6HD GEN 2. The partnership brings Leupold's trusted optics and accessories directly to customers with Primary Arms' fast shipping and dependable service.
Steiner Optics has launched the eDiscovery 10x42 binoculars, designed for birders to capture 12MP still images and 4K video while observing. The binoculars feature high-definition optics, IP67 waterproofing, and Wi-Fi connectivity through the Steiner Connect 2.0 app for seamless documentation and sharing of sightings.
Leapers' premium optics brand Integrix is featured in Way of the Hunter 2, with the Integrix iX6 3-18X44 riflescope being the first in-game scope to offer an illuminated reticle. The scope remains the highest-magnification option available as the game expands to the Kilimaya Reserve in South Africa.
Nocpix unveiled the MATE ULTRA, a next-generation thermal clip-on featuring a 1280×1024 thermal sensor, 60mm objective lens, and integrated 1,300 yard laser rangefinder. The system seamlessly integrates with traditional daytime optics and is distributed in the United States by iRayUSA in Lewisville, Texas.
Primary Arms Optics has launched the PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, Red Dot Bright diffractive reticle technology, and two ACSS reticle options. The scope offers 1.5-12x magnification on a compact 30mm chassis and is available for $1,999.99.
Trijicon, Inc. announced a new 2.5 MOA Green Dot version of its popular SRO reflex sight, available in Black and Coyote Brown finishes. The green dot design offers enhanced visibility in daylight, reduced eye strain, and improved performance in various lighting conditions for competitive and target shooting applications.
SIGHTRON announces the new "Snap Focus" S6 10-60x56 ED Mil Hash Field Target riflescopes featuring a redesigned parallax adjustment system with 270° precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include a magnetic focus wheel and are optimized for airgun, small caliber field target, and benchrest shooters.
Kinetic Development Group is preparing to expand its optic mount product lineup beyond its flagship SideLok series. The company has been collaborating with dealers and end users to develop a new complementary optic mount solution, with additional details expected later in 2026.
Steiner Optics unveiled the eDiscovery 10x42 binoculars, featuring integrated 4K camera technology, 12MP image capture, and the Steiner Connect 2.0 app for Wi-Fi connectivity and live streaming capabilities in the field.
Vortex has launched the Veil 400 Thermal Monocular, designed for hunters seeking accessible thermal technology with straightforward operation. Featuring 400x300 resolution, multiple color palettes, and backed by Vortex's VIP Warranty, the monocular offers practical performance for predator and hog hunting at an MSRP of $2,299.99.