Minden, LA – Rock Ridge Outdoors is happy to announce the company has named Janette Palmer as its new Vice President of Sales.

“We’re pleased and excited to have Janette join our organization. She’s a firm believer in our core values and culture as a company, and we’re confident she’ll champion our success,” said Trey Ferguson, President & CEO of Rock Ridge Outdoors. “Janette strengthens our leadership team and skillset with a focus on driving growth between all our brands.”

A seasoned veteran in the shooting sports industry, Palmer brings 20 years of experience in customer service, sales support, and manufacturer representation to her new position. She’s a passionate hunter, shooter, and member of both A Girl & A Gun and DIVA-Women Outdoors Worldwide.

Palmer has been deeply involved in the explosive growth for well-known brands such as Crimson Trace, HIVIZ, and 1791 Gunleather. In her new role as VP of Sales, Palmer will expand Rock Ridge Outdoors’ sales team both domestically and internationally as well as grow the wholesale and dealer presence of all Rock Ridge brands.

“I’m incredibly excited to join the Rock Ridge Outdoors team and help grow the company’s iconic brands with a talented, hard-working group of professionals,” said Palmer. “As an outdoorswoman, I’m thrilled to work with one of the leading names in this space and look forward to tremendous growth together.”

For more information about Louisiana-based Rock Ridge Outdoors, visit rockridgeoutdoors.com.

About Rock Ridge Outdoors

Based in Minden, Louisiana, veteran-owned Rock Ridge Outdoors is the parent company of an impressive roster of best-in-class outdoor brands, including Rogue Ridge, ProSport Outdoors, Mammoth Coolers, The Grind, Dead Ringer, Cupped Waterfowl, Telum Tactical, and American Buffalo Knife and Tool Co. To learn more about Rock Ridge Outdoors, visit rockridgeoutdoors.com.

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