JUNE 10, 2025

New and Expanded Rimfire, Centerfire and Pistol Target Offerings from Birchwood Casey

Whether you shoot professionally or recreationally, few pastimes are quite as enjoyable as target shooting—especially when the targets come in a wide variety of shapes, sizes and caliber ratings.

Shooting enthusiasts can now enjoy exactly that—improved excitement with every outing, thanks to an expanded lineup of Rimfire and Centerfire target kits, as well as Wild West-themed quick-draw splatter targets, recently released by Birchwood Casey. The premier provider of gear and accessories tailored for training with, cleaning and transporting firearms since 1948, today the brand boasts an extensive assortment of targets, cases, gun-maintenance tools and more.

Rimfire and Centerfire Target Kits

Available in a wide array of rimfire and centerfire options, each new setup features a highly portable design with smooth, burr-free gongs and silhouette-shaped targets, and bright white powder-coated finishes for improved visibility in any conditions. Shooters have their pick of the following target options:

  • 1/4" AR500 Rimfire Target Kit that handles up to 400 FPE and is ideal for use with airguns and rimfire firearms.
  • 3/8" AR500 Centerfire Gong Target Kit (6" and 8", 8" and 10") with two steel gongs that withstand bullets with up to 3000 foot-pounds of energy.
  • 3/8" AR500 Centerfire Silhouette Steel Target Kit with one-hole targets available in the shape of a turkey, Texas, alien, boar’s head, rabbit, raccoon, crow, gopher, armadillo, skull, yeti, milk jug and howling coyote, and three-hole targets available in the shape of deer, elk, bison, bear, ram, boar, bobcat, coyote.
  • 3/8" AR500 Round Gong Centerfire Steel Targets available in 4", 6", 8",10", 12" and 15", each with multiple mounting options and capable of handling bullets with up to 3000 foot-pounds of energy.
  • 3/8" AR500 Square Gong Centerfire Steel Targets available in 4", 6", 8" and 10", each with multiple mounting options and capable of handling bullets with up to 3000 foot-pounds of energy.
  • 3/8" AR500 Silhouette Centerfire Steel Targets (official competition targets used by the International Practical Shooting Confederation, or IPSC), which come in full size, 66%, 33% options, have multiple mounting options and handle bullets with up to 3000 foot-pounds of energy.

Quick-Draw Cowboy Splatter Targets

Ideal for pistol-action shooting enthusiasts, this heavy-duty assortment of Dirty Bird® tagboard targets ensures every shot is easy to spot, thanks to intense splatter that occurs on impact and delivers intense contrast for improved visibility downrange. Shooters can quickly put themselves in a safe showdown situation with one of the following 12"x18" target options:

If you want to ramp up your shooting enjoyment and skills this summer, now you know where to start.

For more information about these all-new assortments of steel rimfire and centerfire targets, Wild West quickdraw targets, visit https://www.birchwoodcasey.com/new.

If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.

About Birchwood Casey:

The premier provider of gear and accessories tailored to training, cleaning and transporting firearms, Birchwood Casey has been serving shooters—from competition-caliber to collectors and gunsmiths—since 1948. Dedicated to seeing both novice and experienced shooting enthusiasts through the full spectrum of learning to handle and maintain their firearm, as well as advance their technical and tactical shooting skills, the brand boasts an extensive assortment of innovative products ranging from holsters, cases and gun-care equipment, to benches, throwers, targets and more, all with a long-standing commitment to quality.

GSM Outdoors:

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