Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor industry marketing professionals, brand leaders and influencers who discuss a myriad of topics that relate to brand-building in the outdoor world specifically.

On Episode 22 of Behind The Brand, Fuller has a very candid conversation about the importance of brand strategy and the new frontier of customer research with Cary Murphy, Chief Strategy Officer for TBA Outdoors.

“Research is so underrated and undervalued in marketing in general,” said Murphy. “Research can be a thousand to one multiplier, and one insight can completely change your business.”

Investing in research on the front end can pay dividends whether you’re a new business, established business or a business looking to make a change.

Does your brand have an identity crisis? Are you looking to reduce customer acquisition costs and truly understand who your best customer is? The convergence process is integral to understanding your business and its place in the market.

According to Murphy, “the convergence process involves a deep dive into your brand, taking a look at the 3 C’s: category, consumers and your company.”

Throughout the episode, Fuller and Murphy discuss how investing time and money in this closer look at your overall brand can reap huge rewards and provide a clearer path moving forward. The insight from Murphy is tangible for any sized company. You definitely don’t want to miss this episode.

Episodes are available on Soundcloud and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of episodes.

TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Contender Boats, Papa’s Pilar Rum, Outdoor America, FIREDISC Cookers, Heybo Outdoors, Fish Hippie, Williams Knife Co. and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.

To inquire about being a guest on the TBA Outdoors podcast, contact Todd Fuller at tfuller@tbaoutdoors.com. For more information about TBA Outdoors, visit TBAoutdoors.com, like us on Facebook or follow us on Instagram.

About TBA Outdoors

TBA Outdoors is a subsidiary of Brandon specializing in the outdoor industry. Members of the TBA Outdoors’ global team of over 100 don’t just work outside, they live outside, providing a unique advantage and niche lifestyle experience. TBA Outdoors is headquartered in Orlando, Fla., with offices in Charleston, S.C.; Myrtle Beach, S.C.; and Charlotte, N.C. As one of only 24 certified and accredited brand strategist agencies in the United States, TBA Outdoors is results-driven and digital-minded and has powered successful programs and campaigns by aligning clients’ business objectives with creative brand strategies. This team of experts is out in the field or on the water generating corporate marketing strategies and revolutionary business-building ideas for outdoor clients.