Sellmark Corporation Acquires Former Pier 1 Warehouse

(MANSFIELD, TEXAS) – Sellmark Corporation is thrilled to announce their acquisition of the 460,000 sq. ft. Pier 1 building at 2200 Heritage Parkway, Mansfield, Texas by Lonejack II LLC. Located directly across the street from Sellmark’s international headquarters, Pier 1 has been a longstanding pillar of the Mansfield community and a respected employer in Tarrant County. A great company since its inception, this once-iconic retailer has succumbed to economic uncertainties related to the Covid-19 pandemic and been forced into bankruptcy.

James Sellers, founder and CEO of Sellmark Corporation said, “We are wanting to provide employment opportunities to hardworking people that have been displaced due to Covid-19. We have many open positions and are interviewing candidates regularly. I encourage job seekers to send us your resume and check back often for job postings located on our website at” As a prominent local employer and manufacturer of popular brands such as Sightmark, Kopfjäger, Firefield and Pulsar, Sellmark has continuously grown through several difficult economic cycles by providing bestselling products serving security agencies, law enforcement officers, hunters, target shooters and outdoor enthusiasts.

Despite the Covid-19 pandemic, Sellmark Corporation never halted operations. Sellmark is considered an essential business by supporting law enforcement and boasting robust warehouse/distribution capabilities. Sellmark has continued to hire new employees, donated masks to local organizations and provided work-from-home pay for its employees during the peak of the pandemic. Additionally, Sellmark pledged to fully pay any employee who was hospitalized due to Covid-19, and for workers who continued to come into the office during quarantine, Sellmark provided free lunches. Sellmark utilized preventative measures before any government mandates, including multiple building entrances, temperature checks and social distancing guidelines. Sellmark continues its commitment to excellent, honest business practices and promotion of healthy lifestyles.

The former Pier 1 building has been rebranded as “Heritage Park” and is ready to start operations for the next great distribution company or manufacturer. Sellers says, “The property will make a great home for a great company. Mansfield is a wonderful community to operate a business and it is a perfect place for your employees to work and live. I am looking forward to personally welcoming the next major employer to our community.”

LanCarte Commercial is seeking the next great company for the City of Mansfield. The former Pier 1 building is available for immediate repurposing. Perfectly positioned in the heart of the Dallas-Fort Worth Metroplex, the building is easily accessible on Heritage Parkway from nearby major thoroughfares, State Highway 360 and Route 287. A true turnkey operation, this 260,000 sq. ft. building has everything needed on-site to host the next fantastic business for the City of Mansfield.

About Sellmark

Sellmark is dedicated to producing industry-leading outdoor lifestyle products and brands and continues to grow market share in more than 50 countries, including many quality retailers in every state across the U.S. To date, Sellmark products and brands have been sold in more than 5,000 locations around the world. Sellmark “Brands that Sell” include Sightmark, Pulsar, Firefield, and 12 Survivors. For information about any of these brands or products, please contact

About LanCarte Commercial – Relentlessly Pursuing What Matters

LanCarte Commercial is a dynamic team of real estate professionals using entrepreneurial thinking to shift the paradigm of commercial real estate. From commercial investments to brokerage services, our innovative strategies maximize each opportunity and lay the foundation for a long-lasting partnership.