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Broomfield, CO: ALLEN Company, one of the most popular brands in shooting and hunting accessories, partnered in 2019 with the wildly powerful Girls with Guns® Lifestyle brand. Girls with Guns has since become one of the most prolific women’s brands in the shooting and hunting lifestyle market.
As a result of this continued momentum, new products have been launched for the 2020 and 2021 sales seasons. Headlining these new innovative offerings are the; Concealed Casual Collection of purses and handbags custom designed to perform a carry lifestyle that meets the pinnacle of today’s fashion, Licensed Eye and Ear Protection for serious female shooters, and a series of mobile gun storage products featuring Shade™ Blackout Urban Camo. As always, the Girls with Guns clothing has been designed by women for women, and is inspired by those out in the field and on the range, as they strive to perfect and innovate the latest and greatest pieces that fit a woman and are functional for all outdoor adventures.
“The continued support and market vision of the Girls With Guns company has been instrumental in the success of this product line, and we are excited about the expansion from this important demographic,” comments Doug Jenner, Vice President of Sales & Marketing.
The relationship is the catalyst for a new introduction of licensed sets of branded merchandise that today’s female shooters and hunters can really appreciate.
CONCEALED CASUAL PRODUCT LINE:
GWG Cosmic Concealment Carry Tote
First of these products, is the GWG Cosmic Conceal Carry Tote. This large mobile format sets the tone with a side-access insulated pocket, magnetic concealed closure and a secret key FOB. Other notable features include:
·Conceal carry pocket located on the front featuring magnetic closure and lockable zippers
·Over the shoulder large carry handle
·Insulated, side access pocket to keep drinks and snacks cool
·Attached key FOB discreetly hides concealed carry pocket keys
·Pebble grain PU leather construction
·MSRP: $89.99
GWG Adventure Cross Body Concealed Carry Purse
As the name implies, this accessory item can be worn hands-free, across the torso or with the shoulder strap removed for carrying by the handles. No matter the format that suits you best, the lockable concealed carry pocket, both small and large pocketing and concealed key FOB will be close at hand. Other notable features include:
·Adjustable, removable cross body strap and tote style handles
·Lockable, padded conceal carry pocket with top-access
·Design can be worn front or back to accommodate right or left-handed carry
·Attached key FOB discreetly hides concealed carry pocket keys
·Ballistic polyester construction
·MSRP: $59.99
GWG Tomboy Clutch Concealed Carry Purse
Diminutive of the collection is the GWG Tomboy Clutch Concealed Carry Purse. This small partner is big enough to carry your personal essentials, while parading as a fashion accessory. Complete with a concealed carry pocket for sub-compact frames and a concealed key FOB pocket, the organization of this small purse will keep you organized-in the most trying of times. Other notable features include:
·Adjustable, removable cross body strap
·Padded and lockable conceal carry pocket on front of purse
·Attached key FOB discreetly hides concealed carry pocket keys
·Stylish, brass zippered accents on pockets
·Urban camouflage PU leather construction
·MSRP: $59.99
OTHER POPULAR INTRODUCTIONS INCLUDE:
Gun Cases:
Girls With Guns Midnight 46” Rifle Case and 52” Shotgun Case
·Available in exclusive Shade™ Blackout Camouflage
·Additional pocketing storage flaps for gear storage
·Lockable contact points for added security
·MSRP: $29.99
Girls With Guns Midnight 8” Handgun Case
·Available in exclusive Shade™ Blackout Camouflage
·Proprietary sizing to fit most handgun frame shapes
·Lockable contact points for added security
·MSRP: $9.99
Girls With Guns Midnight Range Bag
·Available in exclusive Shade™ Blackout Camouflage
·Multi-fit pistol rug included to accommodate most handgun frame sizes
·Includes adjustable, removable shoulder strap
·MSRP: $59.99
Girls With Guns Midnight Deluxe Backpack
·Available in exclusive Shade™ Blackout Camouflage
·Narrow frame design for women
·Generous storage and organization with interior padded laptop/ tablet sleeve
·Conceal carry pocket with lockable zippers, accessible from both sides
·Dual side spandex mesh pockets
·MSRP: $59.99
Eye and Ear Protection:
Girls With Guns Shield Low Profile eMuff
·NRR 24dB
·Stereo microphone with auxiliary input
·Powered by 2 AAA batteries
·MSRP: $59.99
Girls With Guns Devotee and Afire Shooting Glasses
·Both models feature anti-fog and UV treated lens coating
·Both models feature anti-scratch and high impact protection lens treatments
·MSRP: $14.99 and $19.99
These new 2021 products have been added to a stable of popular licensed items that already carried the Girls With Guns® branding including; long gun and handgun cases, rifle slings and shooting targets.
Come see these fine hunting and exploration products, currently available to the outdoor trade at many retail and online customer channels.
For more information about the ALLEN Company and their broad expanse of shooting and hunting products, visit them at www.byallen.com or call (800) 876-8600. @allenoutdoors
Instagram: www.instagram.com/allenoutdoors
Facebook: www.facebook.com/allenoutdoors
YouTube: Allen Company
Media contact: Megan Trujillo via phone (720) 390-679116 or via email megan.trujillo@allencompany.net.
About Allen Company:
Enjoying their newly opened headquarters in Louisville, Colorado, Allen Company was founded in 1970 and is the leading provider of hunting, shooting, archery and tactical-related products to the Outdoor Industry. By continuously striving to improve our product design and quality, we have set our sights on making the Allen brand known and trusted by the entire outdoor population as the best product for the money.
After celebrating the 50th-year Anniversary for the organization, ALLEN Company is hard at work maximizing the expanse and operational improvements embedded within their new headquarters and distribution center located in Louisville, CO.