Leica Sport Optics has announced its support of the Wild Sheep Foundation, by signing up as a Platinum sponsor of Sheep Week, which this year takes place virtually from Jan 11 to 16, but the virtual platform will be accessible until Feb 16.

Due to Covid restrictions, the 2021 Sheep Show® is now Sheep Week® The Experience, a total immersion virtual event celebrating wild sheep, their conservation, and wild sheep hunting.

Leica is co-sponsoring the grand Saturday evening event, which includes a fundraising auction of highly coveted wild sheep conservation permits as well as keynote speeches. When attendees arrive in the virtual lobby, they will see a huge Leica banner which when clicked will take them to Leica’s virtual booth. Attendees will also have the chance to win Leica optics by taking part in online games that encourages show participation and platform interaction.

Leica’s Marketing Manager Ryan Trenka commented: “Our sponsorship says we’re all in, and that we support the critical work carried out by Wild Sheep Foundation. Sheep Week gives us the unique opportunity to speak to the most-qualified, engaged, and captive mountain game hunting and conservation-minded audiences, now virtually across the globe.”

Wild Sheep Foundation’s Keith Balfourd added: “One bright spot during these challenging times when we can’t have our annual in-person convention is the outpouring of support for we’re seeing for wild sheep conservation efforts from our industry partners and others. Leica Sport Optics has certainly stepped up to the plate, not only in choosing to participate in this new way of gathering and connecting virtually online but as one of our major sponsors. We’re pleased they are helping us stay the course for wild sheep conservation in 2021.”

To register as an attendee, visit: www.wildsheepfoundation.org

For more information, contact Marketing Manager Ryan Trenka via ryan.trenka@leicasportoptics.com

For all PR enquiries, contact Selena Barr at Tweed Media via selena@tweed-media.com.