September 15th marks the 8th anniversary of VIKTOS, the American brand built by veterans, athletes, and industry professionals to serve the needs of those who live life on the frontlines—both in and out of uniform.

Since its founding in 2017, VIKTOS has been more than just an apparel and gear company—it has been a mission. Designed for military, law enforcement, first responders, and armed citizens, VIKTOS has forged a reputation for creating purpose-driven gear that blends streetwear style with battlefield grit.

“From day one, our mission has been to equip the modern warrior,” said Justin Fox, President of VIKTOS. “Eight years later, that mission hasn’t changed—we’ve simply grown louder, stronger, and sharper. We build for the professional, the protector, and the everyday fighter who refuses to quit. At its foundation, our work is driven by an unwavering passion for this nation, a commitment to freedom, and a dedication to preserving the way of life and liberty that define us.”

Over the past eight years, VIKTOS has:

• Developed gear that redefines concealed carry, training apparel, technical outerwear, and footwear.
• Partnered with military units, law enforcement agencies, and training organizations across the country.
• Built a loyal following of warriors, athletes, and citizens who live the “Always Forward” ethos.
• Expanded into global markets while staying rooted in its Wisconsin headquarters.
• Forged a solid partnership with Gun Owners of America to defend the Second Amendment and preserve the constitutional rights of American citizens.
• Strengthened its support for law enforcement and military personnel, supplying mission-ready gear built on direct feedback from those in the field and ensuring the needs of protectors at home and abroad are met.
• Continued to give back to its community—rising up stronger even after challenges such as a devastating warehouse fire.

Above all, VIKTOS extends its gratitude to its customers and loyal followers. Without their unwavering support, belief in the mission, and commitment to the brand, none of this would have been possible.

As VIKTOS celebrates this milestone, the brand looks ahead to its ninth year with new launches, collaborations, and gear evolutions designed to keep pace with the ever-changing demands of modern conflict—urban, suburban, or beyond.

VIKTOS invites its community, partners, and supporters to celebrate by gearing up at WWW.VIKTOS.COM and joining the next chapter of its mission.

ABOUT VIKTOS

Founded in 2017 by a team of military veterans, product designers, and industry insiders, VIKTOS creates gear for those who demand more from their apparel and equipment. With products built for tactical professionals, law enforcement, and everyday concealed carriers, VIKTOS blends performance, durability, and style—built by those who have walked the walk.

Media Contact:

• Perry Latuharhary // perry@viktos.com
• Website: www.VIKTOS.com
• Instagram: instagram.com/VIKTOSbrand
• Facebook: facebook.com/VIKTOSbrand
• X/Twitter: twitter.com/VIKTOSbrand