FEBRUARY 15, 2024

Shoot Like A Girl Hosts Free Shooting Sports Experience at the Daytona 500

ATHENS, Ala. – Shoot Like A Girl®, the outdoor industry’s leading experiential marketing company, is thrilled to kick off its 2024 Elevate Tour. Shoot Like A Girl will be making a stop at Bass Pro Shops in Daytona, Florida for NASCAR’s Daytona 500 this week. The interactive event aims to introduce women and their families to shooting sports in a fun, safe, and comfortable atmosphere.

This event features Shoot Like A Girl’s state-of-the-art mobile FATS by InVeris range, where guests can experience the thrill of shooting under the guidance of certified female instructors. These knowledgeable instructors will not only provide instruction on firearms and archery but also share valuable insights on outdoor accessories and safety. The event aims to promote confidence within shooting sports and people to participate in many outdoor activities.

"We are thrilled to kick off our Elevate Tour at Bass Pro Shops to celebrate the Daytona 500," said Karen Butler, founder and president of SLG2, Inc. "Throughout the years, we have had 36,578 signed in attendees, and our survey results provide insight into the positive impact we have made to them, our partners, and the shooting sports industry. Our goal is to provide a welcoming and inclusive environment where people can learn about shooting sports and gain confidence in their abilities."

The Shoot Like A Girl experience will be stationed in front of Bass Pro Shops on Thursday, February 15 from 12 p.m. to 7 p.m., Friday, February 16 from noon to 6 p.m., Saturday, February 17 from 9 a.m. to 6 p.m. and Sunday, February 18 from 9 a.m. to 1 p.m. Both new and experienced shooters, along with their families, are invited to attend this exciting event.

During the event, guests can expect a wide range of activities. Inside the mobile range, guests aged 18 and above can handle and shoot handguns and long guns using a military-grade firearm simulator. The simulator provides immediate recoil, impact, and sound feedback, creating an immersive experience that builds confidence. Additionally, archery instructors will be on hand to provide live archery demonstrations and hands-on instruction, allowing attendees to experience the sport firsthand.

Shoot Like A Girl aims to create a welcoming environment for women and their families to discuss and learn about firearm safety. No prior experience is necessary to participate in this free event, and all equipment will be provided to guests upon arrival.

For more information on tour dates and the mission of SLG2,Inc, visit shootlikeagirl.com and follow us on Instagram and Facebook.

About Shoot Like A Girl

As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker's, InVeris Training Solutions, Vortex Optics, Ruger, Colt, Magpul, Springfield Armory, Walther, Heckler & Koch, Smith & Wesson, Mossberg, CZ USA, Langdon Tactical, GTM Original, Primary Arms Optics, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Hoyt, MantisX, Upper Canyon Outfitters, Burris Optics, Dead Down Wind, Moultrie Mobile, Hornady, GoSafe, NSSF’s Project ChildSafe, USCCA, and S & S Outdoors.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.