JANUARY 12, 2023

Primary Arms Optics at SHOT Show

HOUSTON, TEXAS – With SHOT Show 2023 just around the corner, Primary Arms Optics has revealed many of the new optics to be featured at their booth (Booth #70455).

Primary Arms Optics recently made waves with the release of Odyssey 2023, a digital reveal event that included the release of the Primary Arms Optics 2023 catalog. This event included information on all their major upcoming products—as well as an announcement of a US-manufactured optics line, which combines cutting-edge materials and technology with local manufacturing and quality assurance. SHOT Show attendees can expect to see many of Odyssey 2023’s announced products to be available for viewing at their booth or in the New Product Display area.

These products include brand-new category items like the SLx® and GLx® 10x42mm Binoculars, promising quality optics and proven durability at an unbeatable value. Also present at the show, the new GLx® RS-15 Mini Reflex Sight brings the power of ACSS® Vulcan® Dot reticle to a larger, competition-ready reflex that is durable enough for personal defense. This year’s SHOT Show will also include new technologies like the AutoLive® Battery Cap, a direct upgrade for many of the most popular scopes on the market, adding motion-sensing illumination for maximum runtime and always-on capability.

Primary Arms will also be displaying their new GLx® 3-18x44mm and 4.5-27x56mm precision rifle scopes, the 2.04” clear-anodized PLx® scope mount, the lightweight GLx 6x Magnifier, the compact SLx 5x MicroPrism, the fully upgraded SLx 1-6x24mm SFP Rifle Scopes, and the Second Generation of SLx MD-25 Red Dots.

“With a record-setting 52 new releases in 2022, we can’t wait to kick off 2023 with a bang,” says Stephen Morgan, Primary Arms Optics’ Director of Product Marketing. “We are planning several major releases this year and are excited to be headed to Vegas for the debut of our first set of 2023 new product offerings.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Andy Chen

Brand/Partnership Marketing Manager