BFG (Buying Freedom Group) is proud to announce the launch of Atlas, a cutting-edge solution specifically designed for manufacturers to transform how they manage MAP (Minimum Advertised Price) pricing, brand protection, and product data. The official introduction will take place at the NASGW Expo, where manufacturers and industry leaders can explore how this innovative tool will not only protect their brand but, also ensure seamless compliance with MAP policies across all retail channels. Sig Sauer, a founding customer, has already adopted Atlas to streamline their MAP pricing and protect their brand across retail and distribution networks.

Streamline, Protect, and Grow with Atlas

Atlas is the comprehensive solution manufacturers have been waiting for. It functions as a direct-to-dealer MAP pricing engine, enabling manufacturers to create, maintain, and publish their MAP policies while securely managing and distributing pricing data, product information, and brand protection standards directly to distributors and retailers’ sales channels. A key benefit of Atlas is that MAP pricing data will be provided to retailers and distributors at no cost, ensuring accurate and reliable data across the board.

The platform guarantees that MAP policies are consistently upheld, eliminating discrepancies

and safeguarding the manufacturer’s pricing structure. This is a significant benefit to dealers, as many MAP violations stem from distribution feed errors. With Atlas, manufacturers can ensure their products experience zero downtime due to errors, and retailers can avoid dealing with MAP violations that aren't their fault.

Manufacturers now have full control over their products' value and integrity across all retail

channels, reducing risks and costs associated with MAP violations while ensuring that their

brands maintain a strong presence in the market. Additionally, Atlas will soon expand to provide full catalog and other manufacturer-related data, further strengthening its value for

manufacturers and retailers alike.

Key Features of Atlas:

• Seamless MAP Management: Effortlessly upload MAP sheets through CSV or API

integration, set and maintain pricing policies, and adjust for MAP holidays with a single

click

• Eliminate Violations: Prevent MAP violations from slipping through unnoticed, and

keep your products active in the marketplace with reduced downtime

• One Source of Truth: Transmit MAP and product data directly to retailers’ preferred

channels, ensuring consistency and accuracy across the board

• Retailer Compliance: Protect your brand while enhancing pricing accuracy and

preserving the integrity of your pricing structure

• Strengthen Distributor and Retailer Relationships: Distributors and retailers have

access to the correct data at the right time, fostering trust in your brand

The headaches of maintaining MAP pricing have long plagued manufacturers, especially since

most brick-and-mortar retailers are actively trying to comply but often fall victim to unreliable

data. Atlas addresses this by creating a reliable and centralized source of truth, allowing

manufacturers to publish and maintain their MAP policies easily.

“Manufacturers have struggled for years with the complexities of enforcing MAP policies across multiple retailers. Atlas simplifies the process by offering an all-in-one solution for managing MAP policies and ensuring compliance,” said BFG’s Aaron Weinstein.

“We’re excited to showcase Atlas at the NASGW Expo and provide manufacturers with a tool

that protects their brand, upholds pricing integrity, and ensures compliance.”

Exclusively Endorsed by NASGW

Atlas is exclusively endorsed by NASGW (National Association of Sporting Goods

Wholesalers), reflecting its dedication to offering the best solutions for the firearms and sporting goods industries.

Experience the Future with Atlas

Manufacturers attending the NASGW Expo are encouraged to visit the BFG at booth #1506 for a live demonstration of Atlas and learn how this platform can safeguard their brand while ensuring pricing accuracy and compliance. Don’t miss the opportunity to secure your spot with Atlas and transform the way you manage your MAP policies.

For more information or to schedule a demo, visit www.buyingfreedomgroup.com.

Media Contact:

Harris Global Marketing & Communications

Joel Harris - joelh@comcast.net