Lawrenceville, Georgia – BPI Outdoors / Bergara Rifles is pleased to announce the promotion of Dakota Russell to the position of VP of Sales for its Bergara Division. Russell will now be responsible for the management of Bergara’s entire sales force consisting of four independent sales agencies and 40 sales reps.

Dakota is a long-time BPI employee, having started in the Customer Service Department in 2013. Over the years he has moved up through the ranks, holding several positions where he has always excelled – including Sales Coordinator, Director of North America OEM Sales for Bergara Barrels, National Sales Manager, and most recently Brand Manager. Dakota said, “Having been with Bergara from the ideation stage and to see how far we have come along up to this point is so amazing. I’m beyond excited for this opportunity and look forward to continuing to grow the brand to the next level with the help of our incredible team!”

"Over the last several years Dakota has had a tremendous impact on Bergara's growth. He has illustrated great leadership qualities and has always displayed enthusiasm for exceeding customer expectations. His exceptional sales experience and relationship skills will be well suited in his new position." said BPI's CEO Scot Fischer.

To learn more about the Bergara products go to www.bergarausa.com