FEBRUARY 15, 2024

Orion Wholesale and Celerant Partner to Streamline Inventory Replenishment

Dealers can save time and get faster access to products with new POS and eCommerce integration


Iselin, N.J. Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), announces a new integration with Orion Wholesale. The partnership and new integration allows FFL dealers to streamline inventory replenishment and expand their offerings, both in-store and online.

“We are excited about the new partnership with Celerant!” stated Justin Brown, Marketing Director of Orion Wholesale. “Through the integration, dealers can streamline our live catalog on their website. Our goal is to make it as easy as possible for our dealers to sell more products, and we believe through this integration that can happen. Everyone on the Orion team is excited to see where this partnership can take us.”

Save Time by Eliminating Manual Product Data Entry

With the integration between Orion and Celerant, dealers will have access to 192 brands and 10,000+ products in Orion’s catalog. Celerant's point of sale system provides seamless access to the product catalog. Dealers can effortlessly import comprehensive product data and stay current with ongoing updates from Orion Wholesale, eliminating manual entry, reducing errors, and ensuring an up-to-date database.

Get Faster Access to Products to Sell In-Store and Online

Through the new integration, dealers can also now access an online product feed, to power both their eCommerce websites and in-store kiosks. With minimal effort, dealers can quickly make in-stock products from Orion Wholesale available for sale and show product images, descriptions and more, by leveraging the feed and data directly from the distributor. Coming later this year, Orion Wholesale will also begin drop shipping, helping dealers sell more products without even having to stock the merchandise.

“At Celerant, we are committed to continuous software evolution, driven by collaboration with our dealers,” stated Ian Goldman, President and CEO of Celerant. “Our list of distributor partners keeps growing, and that is a large part due to requests coming in from our retailers. Our partnership with Orion Wholesale exemplifies our commitment to our customers, and provides an expanded product catalog helping dealers streamline their inventory replenishment.”

Order Products Exactly when You Need Them

Celerant's point of sale retail system offers retailers flexible inventory management, with options for manual entry or automatic monitoring of stock levels. The system's automated ordering feature ensures a "just in time" restocking strategy, minimizing overstocks, addressing out-of-stock challenges, and enhancing overall efficiency. Order products precisely when needed for streamlined and effective inventory control.

Learn More

Discover how the Orion Wholesale integration empowers dealers to efficiently manage inventory, automate ordering, and enhance their product catalogs to offer more to customers. Visit: www.celerant.com/orion

About Orion Wholesale:

Founded in 2012, Orion Wholesale has grown from a regional to a nationwide distributor carrying 192 product lines with up to 10,000 products in the shooting sports industry. With a commitment to customer service, competitive pricing, and timely deliveries, Orion Wholesale is geared for success now and far into the future.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.