Enabling FFL dealers to expand past their eCommerce website and incorporate a complete digital strategy

Staten Island, NY– Celerant Technology, a preferred retail software provider for the National Shooting Sports Association™ (NSSF), is exhibiting at SHOT Show 2023 in Las Vegas, the nation's largest professional event for the sport shooting, hunting and outdoor industry. Celerant will debut its new mobile shopping and range apps, and demonstrate how dealers can manage their entire business, in-store and online, and ATF compliance in a single system. Dealers can take advantage of Celerant’s special promotion and enter into a raffle to win their own company-branded mobile shopping app at SHOT Show.

This year, Celerant will showcase its all-in-one FFL point of sale, eCommerce and digital bound book software, and distributor integrations, including RSR, Lipsey's, Zanders, Camfour, AmChar, Davidson’s, Chattanooga, Sports South, Big Rock and many others. Dealers will get a first-hand look at how to import product catalogs, automate ordering, and sell more of their distributor’s products by displaying product feeds on their eCommerce website and in-store kiosks with fulfillment by drop ship, FFL locator and in-store pickup.

Company Branded Mobile Shopping Apps

Celerant now offers Mobile Shopping Apps, which will be on display at SHOT Show. Dealers can launch a company-branded app and make it available to their customers via the App Store™ and/or Google Play Store™. The app allows dealers to display products and promote their business to increase mobile sales. With full integration into Celerant’s back office software, dealers can launch and manage their app with minimal effort, and keep it in-sync with their eCommerce website, with all products updated in a centralized database for all channels.

New Mobile Range App Coming Soon

Coming soon, Celerant is launching a Mobile Range App so dealers can streamline their range operations on mobile as well. With the app, dealers can sell/renew memberships, send renewal reminders, and allow customers to reserve range lanes/schedule classes with calendar views. The app can be used as a social platform to encourage their customers to record shooting scores, upload photos of targets, and receive awards for ‘top shooters’ with trophies.

Send Mobile Messaging Directly to Customer’s Phones

Celerant’s mobile apps enable dealers to better connect with customers right in the palm of their hands. Once customers download the app, dealers can send personalized push notifications and coupons directly to their customers’ mobile phones based on past purchases, account status, rewards/membership tier and more, and send mass messages for special promotions or holiday sales. By sending notifications to mobile phones, dealers can bypass email spam filters, and get in front of their customers much easier and faster.

“At Celerant, we continuously develop innovative applications to help our dealers stay on the cutting-edge of technology so they can operate more efficiently, sell more products and be more competitive,” stated Ian Goldman, President and CEO of Celerant. “As consumers’ needs change, it’s vital dealers adopt a full digital strategy in addition to eCommerce, by incorporating apps, email marketing, mobile marketing and more- and we are here to help our dealers every step of the way.”

SHOT 2023 Promo: Get first month SaaS free, free unlimited distributor integrations, and free credit card devices*. Dealers that sign up for Celerant at SHOT will be entered into a raffle to win their own company branded mobile shopping app. Learn more at www.celerant.com/shot, or at SHOT Show- Venetian Expo (Booth #42502), Caesars Forum (Booth #72647) or SHOT University (Academy Ballroom in Caesars Forum).

About SHOT Show
The Shooting, Hunting, Outdoor Trade Show® (SHOT Show®) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It is the world's premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services. The SHOT Show attracts over 60,000 industry professionals from all 50 states and more than 100 countries. For more information, please visit www.shotshow.org.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/blog.