JULY 20, 2021

Primary Arms Announces Donald Riley as New VP/GM of Optics

HOUSTON, TEXAS – Primary Arms is proud to announce the addition of Donald Riley to its executive leadership team as Vice President and General Manager of Primary Arms Optics.

With over 21 years of experience in senior leadership, Donald brings extensive knowledge of manufacturing, defense, engineering, and commercial markets. His broad range of experience includes operations restructures, electronics manufacturing, Lean/Six Sigma implementation, and new product development. With Primary Arms Optics facing record growth, Donald’s leadership will support the business and develop its operational structure to support an ever-increasing demand for quality and innovation.

“We are thrilled to have Donald onboard to leverage and enhance our in-house capabilities, current and future, to create new product offerings and increase our overall portfolio of products to the markets we serve,” says Primary Arms’ CEO, Marshall Lerner.

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About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Dina Sanders

Brand Marketing Manager