MAY 16, 2023

Smith & Wesson Announces New Brand Ambassador Partnerships

SPRINGFIELD, MA. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to recognize and announce the growth of its Brand Ambassador Team.

Joining as a Smith & Wesson® Ambassador toward the end of 2022, Travis Kennedy brings a great deal of character, firearms knowledge, and experience to the Team. Travis enlisted in the Navy in 2006 with the goal of becoming a Navy SEAL and after graduating from SEAL training, went on to complete the Special Operations Combat Medic course. He was stationed at SEAL Team Four where he completed two successful combat deployments and later, went on to become a Basic Underwater Demolition/Seal (BUD/s) instructor where he was able to develop and mentor future SEALs.

Shortly after, Travis ran a Special Operations Urban Combat training division where he focused on urban combat tactics, combat shooting, and professional development. In 2019, he made the decision to give back and started Kennedy Defensive Solutions. Travis now applies his 11 years of experience as a United States NAVY SEAL toward educating and training individuals on defensive shooting tactics and instilling the “Thinking Shooter” mindset. “To be sponsored by Smith & Wesson is a profound privilege and an opportunity to embody firearm excellence. With their support, I proudly stand by their unmatched craftsmanship and innovation. Representing the highest quality firearm, I have the responsibility to exemplify precision, reliability, and performance. As a Brand Ambassador of S&W, I carry their legacy, empowering others to embrace the power and responsibility of exceptional weaponry,” said Travis.

Smith & Wesson® is also pleased to announce, its newest addition to the Ambassador Team, Chad Robichaux. Chad is a former Force Recon Marine, DoD Contractor, and Pro MMA Champion. In addition to Chad’s military service across eight deployments, he has served our nation as a Special Agent with the US Federal Air Marshal Service, was a Surveillance Detection Senior Program Manager for the US State Department, and is a Medal of Valor recipient.

Chad founded the Mighty Oaks Foundation, a leading non-profit, serving the active duty, military veteran, and first responder communities around the world, and is considered a subject matter expert on faith-based solutions to PTSD, even serving as the Chairman of a White House Veterans Coalition. Chad also Co-Founded Save Our Allies and led a historic effort to rescue his former interpreter and 17,000 others from Afghanistan during the withdrawal. Chad is an accomplished bestselling author and has written a number of books related to veteran care and overcoming life’s challenges. “Smith & Wesson has been America’s firearm manufacturer since 1852 and they are in lockstep with my personal core values: God, country, freedom! And for that reason, I’m honored to partner with them as a Brand Ambassador,” said Chad.

Smith & Wesson® is proud to welcome Travis Kennedy and Chad Robichaux to the Ambassador Team.

Follow Smith & Wesson on Facebook, Twitter, Instagram and YouTube to check out content with our Ambassadors and stay up to date on all the latest news and events.

For Media Inquiries:

Dave O'Connor

Media - Partnership Relations Manager

media@smith-wesson.com

About Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson®, M&P®, and Gemtech® brands. The company also provides manufacturing services including forging, machining, and precision plastic injection molding services. For more information call (844) 363-5386 or visit smith-wesson.com.

Smith & Wesson, names and logos are trademarks of Smith & Wesson Inc. in the United States and other countries. © 2023 Smith & Wesson Brands, Inc. All rights reserved.