JULY 2, 2020

SIGHTRON Announces a 4th of July MAP Pricing Holiday Sales Promotion

PR Contact:

Joel Harris

Harris Global Marketing & Communications

(810) 287-5521

joelh@comcast.net

SIGHTRON Announces a 4th of July MAP Pricing Holiday Sales Promotion

Youngsville, NC- July 1 , 2020 – SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce that they are suspending enforcement of their Minimum Advertised Price (MAP) policy across every retail channel on all of their high-quality products. This promotion runs from June 29th through July 10th, 2020 and is open to all existing customers including distributors, direct dealers and online retailers.

Make sure to visit any SIGHTRON authorized dealer to take advantage of this great offer. The MAP holiday offer applies to all distributors and retailers, including online retailers that sell SIGHTRON products to consumers. Authorized resellers will be expected to monitor their advertised pricing with the understanding that SIGHTRON MAP policy enforcement will be back in effect beginning July 11th, 2020.

Established in 1993, SIGHTRON’s mission has always been to provide premium quality optical products for outdoor enthusiasts. Today, SIGHTRON has continued this commitment of providing quality optics with designs utilizing the latest technology and innovations for the optics industry.

For more information on the complete product line from SIGHTRON, please visit sightronusa.com or follow us on Facebook at www.facebook.com/sightroninc.

About SIGHTRON

SIGHTRON USA is dedicated to meeting the needs of serious sportsmen who demand reliability and repeat performance. The business model is committed to providing premium quality optical products utilizing the latest in innovation and technology. Product categories include: hunting, target & sport shooting, nature observation, exploration and spectator sports. This diversity of contribution in products has made SIGHTRON a leader in the sport optics industry since 1993.