JUNE 21, 2022

Bushnell Performance Eyewear

OVERLAND PARK, Kan. –– Bushnell®, an industry leader in performance optics, in license agreement with Mirage Occhiali® a leading sunglass design and manufacturing house for performance sports eyewear, announces that Spring / Summer 2022 Bushnell Performance Sunglasses are now available.

Built for the pursuit with quality and innovation Bushnell Performance sunglasses evolved from three key pillars of design – performance, protection, and comfort. Designs encompass all the features needed to perform at the highest caliber and ensure a competitive advantage for shooters, hunters, anglers, and outdoor enthusiasts.

“I’ve trusted Bushnell optics for many years hunting around the world,” said Michael Waddell, host of television shows Bone Collector & Realtree Roadtrips. “If anyone knows anything about lenses, clarity, durability, and comfort, it’s Bushnell. It’s about time that they offer performance eyewear. I absolutely love my sunglasses, and I think you will too.”

Each set of Bushnell eyewear is designed with ultra-light polycarbonate lenses, which provide superior optics plus UV and HEV filtration. The lenses pass all high mass velocity impact standards, essential for protection during extreme impact sports. Additional lens features include polarization, photochromic, and color enhancing technologies allowing you to easily see in high glare environments.

The lens coatings help portray the perfect amount of light in any weather condition and offer enhanced vision capabilities so that nothing goes unnoticed. All lenses are also standard with a hydro-oleophobic coating that further improves clarity and visibility.

For the ultimate in comfort, the sunglasses feature Purefit frame technology that enhance the ergonomic feel and are specific to each model. The Purefit frame pinpoints the perfect head and face contact points optimizing fit and comfort and providing a no-wear-feel for all day use.

Inside the Bushnell collection, shoppers will find options for interchangeable rimless shield, half rim and full rim designs. This myriad of options which allow owners the ability to concentrate on nothing but their best performance during their favorite outdoor activities.

Finally, all sunglasses feature Megol™ rubber nose pads and temple tips that have moisture absorbing properties allowing for a no-slip-grip while providing maximum comfort and a secure fit. Each pair of Bushnell Performance Sunglasses is produced 100% in Italy.

The full Spring / Summer 2022 collection is now available on the Bushnell company website at https://www.bushnell.com/gear/eyewear/

About MIRAGE

According to Mirage, who works with several of the most prestigious international brands in the world, “aesthetics are not enough: premium sunglasses need to be made with top choice materials and optically perfect lenses” (Platinum Magazine), and we have done just that. Bringing Italian quality goods to Bushnell customers, we have continued our commitment to making the marriage of sport and style the core element of our products. As a part of our mission to explore the most groundbreaking technologies on the market with the most innovative designs to help you outperform in the outdoors. Eyewear built for the wild not only withstands any obstacles one may encounter, but enhances your experience at every angle with smart technologies that are simple to use.

Bushnell – Built For The Pursuit

Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for more than 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. For news and information, visit www.bushnell.com or follow us on Instagram at www.instagram.com/bushnell_official/ and Facebook at www.facebook.com/bushnell

For product inquiries, please contact: Felicia Mannix feliciamannix@framieyewear.com

For media inquiries, please contact: Matt Rice, Sr. Manager of Media Relations Bushnell Matt.rice@VistaOutdoor.com