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TAG Precision today announced the appointment of Chevalier Advertising as its Agency of Record for public relations, media relations, affiliate marketing and influencer/content-creator partnerships. Chevalier Advertising will lead TAG Precision’s brand communications initiatives to expand visibility and engagement across the shooting sports, tactical and professional markets.
?TAG Precision produces American-made, precision-machined fiber-optic handgun sights engineered for strength, performance and reliability. Built from billet steel and manufactured in-house, TAG Precision sights feature the company’s patented FiberLok™ system, enabling shooters to remove and replace its highly durable fiber optic inserts in seconds for customizable visibility under changing conditions. The system delivers enhanced brightness and durability without the melting or compression methods used elsewhere in the industry. Designed for competitive shooters, firearms enthusiasts and professional users, TAG Precision sights prioritize precision, clarity and lasting confidence.
Chevalier Advertising brings over 50 years of proven category expertise in the hunting, shooting, military and law-enforcement arenas. Established in 1953, the agency specializes exclusively in brands that serve the outdoor and tactical markets—delivering strategic campaigns, media relationships, ambassador partnerships and content development grounded in authentic industry experience.
Chevalier Advertising will lead:
Public-relations support for product launches and industry events
“As we continue to expand, it is important to work with partners who understand not only the technical side of our product, but also the culture and community behind it,” said Jordon Musser, Chief Operating Officer at TAG Precision. “Chevalier Advertising has long been a trusted voice in the shooting and tactical markets. Their experience and relationships will help us tell our story, strengthen our presence and reach the audiences who rely on gear that performs.”
“We are excited to partner with TAG Precision,” said Greg Chevalier, President of Chevalier Advertising. “Their commitment to American manufacturing, their focus on premium materials and their attention to shooter-driven functionality aligns perfectly with the values of the shooting community. We look forward to helping expand their reach and supporting the continued growth of their brand.”
This partnership reflects a shared commitment to elevating product performance, communicating authentic innovation and serving shooters who demand quality without compromise.