FRISCO, Texas - Wiley X, a leader in premium protective eyewear for outdoor, tactical, and shooting sports markets, has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner. These moves strengthen Wiley X’s ability to support retailers across key regions and deepen its presence in strategic markets nationwide.

Brandywine River Reps, Inc. has been appointed to represent the Northeast, including the Mid-Atlantic and New England regions. With more than 40 years of combined experience in the outdoor and shooting sports industries, Brandywine delivers high-quality, specialty brands to retailers across one of the country’s most competitive markets. Principal Andy Molter and agent Alex Dorris bring a deep understanding of regional trends and a proven track record of success.

Odle Sales, a legacy Wiley X partner, has expanded its territory to include the Western U.S., Rockies, and TALO regions (Texas, Arkansas, Louisiana, Oklahoma), in addition to its existing presence in the Midwest. With a reputation as a best-in-class business consultant and a team that includes a dedicated law enforcement unit, Odle Sales brings unmatched market knowledge and distribution support across all channels.

Praelia Group will now represent Wiley X in the Southeast. Led by Industry veteran Buck Rowlee, the team brings decades of experience and a passion for connecting premium outdoor products with top-tier retailers. Known for his dynamic personality and in-depth sunglasses expertise, Rowlee brings fresh energy and insight to Wiley X’s continued growth in the Southeast.

“This expansion marks an exciting step forward for Wiley X,” said Seth Quackenbush, Director of Outdoor Sales at Wiley X. “By aligning with Brandywine, Praelia Group, and the expanded Odle team, we’re bringing experienced boots-on-the-ground coverage to our retail partners across the country. Each group offers deep regional expertise and strong relationships that will help us better serve our dealers and reach new audiences in the outdoor, tactical, and law enforcement spaces.”

Retailers interested in carrying Wiley X eyewear can reach out to outdoor@wileyx.com for more information.