JANUARY 5, 2023

Ryan Gabriel Joins Primary Arms Optics as Central U.S. Field Sales Manager

HOUSTON, TEXAS – Primary Arms Optics is proud to announce the hiring of Ryan Gabriel as its new U.S. Field Sales Manager for the Central Region.

Ryan brings a strong sales background, both inside and outside the firearms industry, with experience at companies such as Cabela’s, SAP, and 3M. Ryan has seen the full lifecycle of the sales process and has experience managing many large, key accounts for these companies. In these positions, Ryan achieved strong results in complex, multi-faceted markets, including both retail and enterprise sales. These achievements demonstrate Ryan’s diligence and adaptability, both of which are critical in the fast-paced Optics market.

In his new US Field Sales Manager role, Ryan will manage the sales lifecycle from beginning to end, prospect to partner. He will be directly responsible for his territory’s performance, quality of service, and standard of excellence. His region includes dealers in states across the Central United States.

“Ryan Gabriel is a seasoned sales professional with a strong track record of field sales across many regions of the United States,” says Scott Tirman, Primary Arms Optics’ Director of Sales. “We are excited to have him on our team, bringing his expertise and experience to support our partners across the Central territory.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Ken Ross

Director of Outbound Marketing