SEPTEMBER 22, 2022

Taurus Hires Marketing Manager

Taurus, manufacturer of premium handguns for defense, hunting, and sport shooting, is excited to announce the hiring of Caleb Giddings as Marketing Manager for the Taurus brand.

Caleb joins Taurus from his previous position as a Digital Editor with Athlon Outdoors. Prior to that, he had spent almost fifteen years working primarily as a freelancer in the industry. He’s been published in nearly every major firearms magazine, from American Rifleman to Outdoor Life as well as numerous online publications, including RECOIL and The Broad Side.

He’s an avid competition shooter and degenerate revolver enthusiast. Caleb is a Master class shooter in IDPA’s Revolver Division, as well as the ICORE Classic Division. He has strong beliefs that those are the only “true” revolver divisions left, since they’re the only place a six-shot 38 Special revolver is still competitive. Additionally, Caleb is a training enthusiast, with a training resume that includes among others: Modern Samurai Project, Gunsite, Craig Douglas’ ECQC, and importantly, Ernest Langdon, where he earned FAST Coin #18. Lastly, he was a contestant on the first season of History’s landmark Top Shot television program.

At Taurus, Caleb will be responsible for working with the marketing team on tactical execution of the marketing plan, product launches, public relations, content creation, and product development.

“I am tremendously excited about this opportunity,” said Caleb. “The initiatives Taurus is making to grow their brand and introduce affordable products for serious shooters, like the 856 Executive Grade, show me that this is the right place for me. I’m looking forward to helping expand these product lines and get affordable, reliable guns into the hands of shooters.”

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About Taurus USA: Taurus Holdings, Inc. (“Taurus USA”) and its subsidiaries continues to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus USA is based in Bainbridge, Georgia. Taurus USA is owned by Forjas Taurus, S.A. which is a publicly traded company based in Brazil. Forjas Taurus manufactures a wide variety of consumer and industrial products that are distributed worldwide. For additional information, visit