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Luth-AR as title sponsor of the 2025 Sturgis Gun Rally, an all-new firearms industry event held during the iconic 85th Annual Sturgis Motorcycle Rally, August 1st–7th, in Sturgis, South Dakota.
As part of this bold partnership, Luth-AR will be exhibiting all week at the Liberty Lot — located at I-90 Exit 30, 2651 Whitewood Service Road — a high-traffic venue offering direct street and highway visibility. With a full lineup of innovative AR parts and accessories on display, Luth-AR is bringing its brand front and center to one of the most freedom-focused crowds in the country.
FIREARMS. FREEDOM. FULL THROTTLE.
The Sturgis Gun Rally brings together the best of both worlds: the passion of motorcycle enthusiasts and the strong support of America’s 2A community. It’s a one-of-a-kind opportunity to explore new products and gear.
MASSIVE GIVEAWAYS — FREE TO ATTENDEES
Throughout the week, the rally will feature onsite raffles with incredible prizes:
“This event is the perfect match for our brand and our customers,” said Randy Luth, President of Luth-AR. “We’re proud to sponsor an event that celebrates American-made innovation, the Second Amendment, and the open road.”
Randy Luth will be in the Luth-AR booth throughout the week to meet attendees, talk shop, and connect with fellow enthusiasts. Don’t miss this chance to engage directly with one of the pioneers of the modern AR platform.
Join Luth-AR in Sturgis — Liberty Lot, August 1–7
Meet the Luth-AR team, check out our product line, and take part in the most unique firearms and biker event of the year.
WHEN: August 1–7, 2025
WHERE: Liberty Lot – I-90 Exit 30
2651 Whitewood Service Road, Sturgis, SD
About the Sturgis Gun Rally
Taking place during the world-renowned Sturgis Motorcycle Rally, the Sturgis Gun Rally brings together leading firearm brands and outdoor gear companies to connect with one of the most passionate and patriotic crowds in the country.
About Luth-AR
Luth-AR is a leading manufacturer of high-quality firearm accessories, specializing in AR-15 Accessories, Parts and Tools. With a commitment to excellence and innovation, Luth-AR continues to revolutionize the firearms industry, providing enthusiasts and professionals with top-of-the-line products.