Reno, NV – PARD Optics is pleased to announce that Bill Hicks & Co. is an authorized PARD distributor. Established in 1969, Bill Hicks is a well-known and established wholesale distributor of Shooting Sports products. What began as one man's passion for firearms has become a multi-million dollar enterprise that serves the needs of the hunting and shooting sports industry on a national level.

PARD is excited to partner with Bill Hicks and looks forward to supplying the nationwide dealer base with innovative Thermal and Night Vision products. PARD USA, headquartered in Reno, NV, has entered the US shooting sports marketplace in the Thermal and Night Vision categories after 5 consecutive years of double-digit growth in Europe. Founded in 2017, PARD is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD is a two-time winner of the prestigious “Night Vision Product of the Year” award at the British Shooting Show.

Optimax Technology LLC (“PARD Optics”) manufactures cutting edge thermal and night vision products. PARD is introducing new standards for profitability, quality, features and value, to help deliver reliable and affordable digital optics to the market. PARD USA is based in Reno, NV and is owned by Max Wang. PARD Optics manufactures a wide variety of consumer products that are distributed worldwide.

Check for availability at www.billhicksco.com or call your Bill Hicks sales representative to place an order.

www.pard.com 800-986-4370 Sales.support@optimaxtechnologyllc.com