NOVEMBER 10, 2022

Buck Knives Announces Industry Veteran Reasoner as VP of Sales

POST FALLS, ID— Buck Knives, Inc., a global leader in the outdoor, sporting, and everyday carry knife markets, announces that outdoors industry veteran Mark Reasoner has joined the company as Vice President of Sales. Reasoner will lead the company’s internal and external sales organization and independent rep groups serving more than 3,000 customers worldwide.

Reasoner has held executive-level sales positions at several industry-leading outdoor and sporting goods companies during his career. Most recently, he was VP of Sales at American Outdoor Brands. Reasoner has also held top sales positions with: Drake Waterfowl, a premium hunting and lifestyle apparel marketer; Eastman Outdoors, a marketer of hunting and outdoor cooking equipment; and Pure Fishing.

“Mark Reasoner brings tremendous outdoor industry depth and experience to Buck Knives, as well as a long track record of success, and we’re very pleased to have him on the team” said Lane Tobiassen, President of Buck Knives. “I have no doubt that Mark will drive our sales organization and company to new heights as we continue building on our 120-year legacy of great products and superior craftsmanship.”

Reasoner will be based at the Buck Knives headquarters and factory in Post Falls, Idaho.

Buck Knives, Inc. is an American manufacturer and marketer of premium outdoor cutlery and products for hunters, adventurers, cooks, collectors, workers, and anyone who needs a reliable, purpose-built knife they can count on for generations. Find more details at

ABOUT BUCK KNIVES: For more than 120 years, Buck Knives has been handcrafting the finest quality knives and tools using the highest-quality materials and state-of-the-art processes, like the exclusive Bos heat treatment for blades. Buck Knives are built to perform at the highest level and last for generations. Located in Post Falls, Idaho, and employing more than 320 people, Buck Knives is proud to make knives in America and stand behind them with their Forever Warranty. Visit or call 800-735-2825 for more information.

Contact: Chris Bourassa, (208) 262.0500 x-106 /