PRESCOTT, Ariz. - Davidson’s adds to its ever growing optics lineup with the addition of German Precision Optics. German Precision Optics (GPO) is a leader in the development, engineering and design of binoculars, riflescopes and rangefinders. Their mission is to create premium-quality products that meet the needs of serious hunters, birdwatchers, and nature enthusiasts, built to the highest German optical standards.

GPO, USA is a U.S.-based company in Midlothian, Virginia that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high quality premium optics for their sport. Owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington and Marlin to benchmark success levels. GPO, USA works in tandem with GPO, GbmH, a German based company owned and operated by Richard Schmidt, formerly CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand.

“We are delighted to add GPO to our product lines. Their commitment to quality and depth of experience is a natural fit for Davidson’s optics offerings”, said Davidson’s VP of Purchasing, Kane Cannedy.

German Precision Optics also carries a Spectacular Lifetime Warranty™ ensuring Davidson’s Inc. dealers and end consumers will have coverage on their German Precision Optics items and their Davidson’s Inc. firearm that comes with the Davidson’s Guaranteed Lifetime Replacement Program.

About Davidson’s and Gallery of Guns

Founded in 1932, Davidson’s (http://www.davidsonsinc.com) is one of the nation’s leading firearms and related accessories distributors. Davidson’s central focus is on the customer. Often referred to as the Davidson’s Difference, this passion for unparalleled support serves as the basis for many of Davidson’s service-oriented programs such as Gallery of Guns® (http://www.galleryofguns.com) and the Davidson’s GuaranteeD® Lifetime Replacement Program, which extends to both the dealer and final customer. The Davidson’s Difference is backed by a great team of industry professionals across the United States.

Press contact: Kevin Wilson, Communications Mgr. • Email: Kevin.Wilson@DavidsonsInc.com • 928.776.8055