Accokeek, MD – At the 2023 SHOT Show, Benelli officially kicked off its new Premier Dealer Program with a special reception for its initial participating dealers. To commemorate the inaugural event, Benelli handed Green Top Sporting Goods of Ashland, Virginia, the 2023 Benelli Premier Dealer of the Year award.

The Benelli Premier Dealer Program is a creative, first-of-its-kind program intended to provide participating dealers with an enhanced merchandising platform on the retail floor and beyond. Developed to ensure a positive, consumer-focused experience, the program's cornerstone is a dynamic merchandising display featuring as many as 90 Benelli, Franchi and Stoeger long guns and signage to educate and inspire retail consumers.

Green Top Sporting Goods was the first independent retailer in the country to present this impressive merchandising wall to its customers.

"We are excited to roll out the Benelli Premier Dealer program in a big way for 2023," said Benelli General Manager Tom DeBolt. "This first-ever initiative provides the most respected independent retailers in the nation the opportunity to elevate their merchandising efforts of Benelli firearms while giving their customers an educational and satisfying shopping experience. Since debuting the Benelli Premier Dealer program with Green Top Sporting Goods, independent retailers across the country have signed on."

The Benelli Premier Dealer program is not limited to up-level merchandising on the retail front. In addition to the enhanced retail display, participants enjoy benefits like product fulfillment, consumer events, and featured exposure on BenelliUSA.com. This combined merchandising and digital/social media partnership allows for robust brand-building and product awareness through Benelli's leading customers.

To learn more about the Benelli Premier Dealer Program, contact Chris Lindblom at clindblom@benelliusa.com. For more information on Benelli USA premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.

About Benelli

Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, effective Comfort Tech recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, they are recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.

Benelli USA | 17603 Indian Head Highway | Accokeek, MD 20607 | BenelliUSA.com

Media Contact: Kim Cahalan, kim@mediadirectcreative.com

Office: (309) 944-5341