SEPTEMBER 9, 2025

Orion Wholesale Joins Gearfire’s Impressive Network of Integrated Distributors

SCOTTSDALE, AZ– Gearfire, a leading provider of e-commerce solutions for the firearms and outdoor sports industries, is proud to announce a new integration with Orion Wholesale—marking the company’s 15th distributor partnership across its eCommerce platforms.

Gearfire eCommerce Pro and eCommerce Essentials retailers can now access Orion’s 10,000+ in-demand products from 192 shooting sports brands and leverage their direct-to-consumer dropshipping to expand product selection, enhance the customer experience, and grow online sales—without adding overhead. The addition further strengthens Gearfire’s selection of streaming products, establishing their catalog as one of the most comprehensive available to online retailers in the shooting sports space.

“Partnering with fifteen of the industry’s most respected distributors is a clear signal of our ongoing commitment to helping independent firearm retailers succeed,” said Chad Seaverns, Chief Operating Officer at Gearfire. “Orion Wholesale adds even more flexibility and reliability to our platforms, giving our dealers the power of choice and the ability to easily scale their online operations.”

Justin Brown, Marketing Director at Orion Wholesale, added, “We are proud to officially launch our partnership with Gearfire. We’ve been working toward this for some time, and I can’t wait to see how it helps both Orion Wholesale and our dealers take their businesses to the next level.”

About Gearfire

Gearfire is the leading provider of retail technology solutions for the firearms, archery, and outdoor sporting goods industries. Seamlessly integrating ecommerce, point of sale (POS), range management, and payment processing, Gearfire empowers retailers to streamline operations, expand their reach, and grow with confidence. Established in 2012, Gearfire proudly supports thousands of independent dealers nationwide. For more information, visit gogearfire.com.

About ORION Wholesale

Founded in 2012, Orion Wholesale has grown from a regional to a nationwide distributor carrying over 120 product lines in the shooting sports industry. With a commitment to customer service, competitive pricing, and timely deliveries, Orion is geared for success now and far into the future.