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“Educating these new gun owners is key if we want to change our current political climate,” advises Ava Flanell, founder of Elite Firearms & Training. In the November issue of Shooting Industry, Flanell shares how a “light-bulb” moment can convert first-time gun owners into educated gun owners; a top priority for the industry at large.
Educating millions of first-time gun owners starts with safety. Mia Anstine reasons why safety and add-on sales go hand-in-hand by unveiling strategies for dealers and range operators in “Safety First!” Offering classes, providing rental equipment and carrying a range of price points in product categories such as eye and ear protection, holsters and secure storage options not only keeps customers safe — it keeps them coming back.
Additional features in the November issue encourage dealers to steer eager hunters toward varmint/predator hunting when other game is out of reach. In “No Luck Of The Draw?,” Tim Barker suggests the four-season appeal of varmint/predator hunting has a dual benefit: It provides hunters extended time in the field, and retailers the opportunity to increase sales related to the category. Carolee Anita Boyles’ “Airguns And Airbows” examines the airgun segment — which ranges from inexpensive options for plinking to high-end PCP models (and now airbows) for target shooting or hunting.
Massad Ayoob predicts three distinct groups will emerge from all of the first-time gun buyers of 2020: those who bought and won’t visit again, those who will want to get rid of their firearm once things return to “normal” and those who will become repeat customers. He suggests ways to handle each segment in the Personal Defense Market column.
Creating custom bundle packages is one way to stand out from the competition — especially as the holiday buying season nears. Ashley McGee shares one store’s approach to and success in marketing bundle deals to women in the Arms & The Woman installment.
Customers buy for varied reasons — and sometimes the same customer buys for two or more different ones. In Everyday Marketing, Mark Kakkuri offers “5 Ways To Know Thy Customer Better” in order to effectively respond and appeal to customer motivations.
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CONTACT: JADE MOLDAE