LAS VEGAS, N.V. – – The Industry Day at the Range Safety Award, sponsored by Action Target, honors the participating company that demonstrates the highest standard of safety throughout the event. The 2023 Action Target Safety Award was awarded to Savage Arms at the Action Target SHOT Show booth on January 18. The winner of the Action Target Safety Award receives a $2,000 credit toward the 2024 Industry Day at the Range event.

“Action Target is proud to be a major sponsor of Industry Day. As the industry’s leading provider of live fire shooting ranges and training targets, Action Target recognizes the importance of promoting firearms safety and understands the importance of building the safest and most advanced products. We are proud to be part of this great event and honored to recognize and congratulate Savage Arms for taking the appropriate steps during Industry Day to promote firearms safety.” said Mike Birch, President, and CEO at Action Target.

Safety auditors judged shooting exhibitors during Industry Day, and the score was determined by range safety criteria such as providing hearing and eye protection, control of ammunition and safe handling of firearms on the firing line. Scoring also took into consideration the posting of rules, availability of first aid kits at the shooting stations and crowd management.

“The team at Savage is honored to receive the 2023 Action Target Safety Award at this year’s Industry Day at the Range,” said Beth Shimanski, Director of Marketing at Savage Arms. “Our team at Savage is comprised of passionate shooters and hunters that have consistently made safety a priority. It brings us great pride and joy to showcase our products at this industry event and doing so safely is of top importance to our team. We know all of our industry peers share this commitment, and it is with great honor that we receive this award."

This year’s Industry Day at the Range was the largest event to date with over 3,400 attendees. With a steady stream of individuals at the range, visitors flowed through exhibitor lanes testing products and watching demonstrations by top manufacturers and suppliers. The 2023 Industry Day at the Range was held at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16. More information about Industry Day at the Range can be found at SHOTShowRangeDay.com.

Savage Arms

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stall, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system and 3-year warranty on key products. As the industry's broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com.

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.