JANUARY 10, 2023

Primary Arms Optics New Products Announcement in “Digital Reveal” Event

HOUSTON, TEXAS – Primary Arms Optics has launched ‘Odyssey 2023’, an online reveal of their 2023 catalog. With it, Primary Arms Optics provided exciting details about upcoming US-made optics, as well as ten new products that fans can expect in the first half of the year. The full reveal is available now on PrimaryArms.com.

Featuring new and exclusive looks at upcoming optics, Odyssey 2023 is the successor to last year’s Discovery 2022, which brought over 50 new product announcements throughout the year. As Primary Arms Optics continues to press on innovation, they have already stated that Odyssey 2023 will surpass its predecessor in scale.

As proof, Primary Arms Optics leads Odyssey 2023 with one of the biggest announcements in the brand’s history: a line of new US-made optics built locally in Houston, Texas. Featuring American development, manufacturing, and assembly, these products will represent the highest standard of quality, designed for performance without compromise. The reveal also showcases a view through a new enclosed pistol reflex sight, which features a large aperture that co-witnesses on standard-height sights. Primary Arms Optics states that its first American-made optics will be released in late 2023.

Beyond their upcoming US-made optics, Primary Arms Optics announced ten new products across their GLx® and SLx® lines:

- GLx RS-15 Reflex Sight

- GLx 6x Magnifier

- GLx 3-18x44mm FFP Rifle Scope

- GLx 4.5-27x56mm FFP Rifle Scope

- GLx 10x42mm Binoculars

- SLx 10x42mm Binoculars

- SLx MD-25 Gen II Red Dot

- SLx 5x MicroPrism

- SLx 1-6x24mm SFP Gen IV Rifle Scope

- AutoLive® Battery Cap

Covering a wide range of activities, this year’s catalog is sure to have something for every kind of marksman. The new SLx and GLx binoculars bring Primary Arms Optics into a new market. At the same time, the revolutionary AutoLive® Battery Cap promises to bring the power-extending feature to competitor optics as an upgrade to their factory battery caps.

“Odyssey 2023 is our most diverse product introduction yet, featuring new high zoom-ratio GLx scopes and a new generation SLx LPVOs, now with more ACSS® Aurora® reticles and the all-new ACSS NOVA™ fiber optic reticle,” says Marshall Lerner, Founder and CEO of Primary Arms. “For the first time, you can get the value and performance of our SLx and GLx offerings in binoculars, and we are creating an entirely new product category with our AutoLive battery cap.”

To view the full lineup from Odyssey 2023, click here.

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Andy Chen

Brand/Partnership Marketing Manager