NOVEMBER 16, 2023

Take Tactical Protection Everywhere with Bodyguard Armored Backpacks

Saddle River, NJ - With increased potential violent events, there’s a need to be better prepared for traveling in public. Damian Ross, the author of Self Defense for Dummies and founder of The Self Defense Company, has brought to market a series of patented backpacks specifically engineered to keep people safer when facing these new, elevated threats.

Coming in three different sizes, the Bodyguard Armored Backpacks appear like any other backpack but convert instantly into a bulletproof vest, providing instant front and back protection capable of stopping both pistol and rifle rounds. Users can easily activate the armor while wearing it with the patented deployment system by pulling it over their head and instantly securing it in place, eliminating the need to take the backpack off or manage complicated straps or buckles.

Each backpack can house two (2) 10-inch x 12-inch hard ballistic plates or two (2) soft 11-inch x 14-inch panels. The Elite is a 25-liter slash-proof, stab-resistant option perfect for everyday commuters headed to work or school. The Switchblade is a 40-liter versatile day pack. It can carry all the daily essentials while remaining tactically relevant. Lastly, the First Responder is the ”Ultimate GO Bag.” Also, with a 40-liter capacity, The First Responder is made to be stored in a vehicle, office, or classroom and put on at a moment’s notice.

Customers can purchase any backpack model in three configurations: without armor, for those who wish to use their own, a Level 3A handgun protection kit with two soft ballistic panels capable of stopping all long and short-barrel handguns, or a Level 3+ rifle protection kit with two, lightweight hard plates capable of stopping 5.56, 7.62, .308 and 30/06 rounds and more. All armor kits come with an 8-year ballistic warranty. Both armor options will meet and exceed the National Institute of Justice’s standard (NIJ0101.06) for ballistic protection. All Bodyguard backpacks are TSA-compliant and can travel on any commercial flight.

The potential of facing gun violence is a reality, and the Bodyguard provides peace of mind when commuting to work, school, shopping, or travel. As the saying goes, it is better to have it and not need it than to need it and not have it. Bodyguard Bulletproof Backpacks are not a complete solution, but studies show that body armor greatly increases the chance of survival. Now, anyone can take body armor anywhere, discreetly and entirely undetected.

To learn more about the Next Gen Bulletproof Backpacks, visit:

Entire Series Feature:

  • Patented “Switchblade” deployment provides instant front and back protection (no searching for a handle behind the back)
  • Ballistic Protection Kits Available in Level 3A or Level 3+
  • Accepts two (2) 10x12 inch Armor plates OR 11x14 inch soft armor panels
  • Meets and exceeds NIJ Standard 0101.06 for ballistic protection
  • 100% TRUE Concealment Chamber
  • Stay-Put Armor System
  • Slash-Proof, Stab, and Water Resistant
  • M.O.L.L.E. Carrier System.
  • Velcro Rocker for Morale Patches or Agency Indicator
  • Triple Staked Stress Points
  • TSA Compliant
  • MSRP: $349-$749

The Elite

  • Reinforced Bottom and Grab Handle
  • Heavy Duty Metal Buckles and Fasteners w/ Nylon Webbing
  • Material – 600D Cordura Fabric
  • 25 Liter Capacity (17” high x 12” wide x 8” deep)

The Switchblade

  • Metal Waist Buckle
  • Will Fit the Largest Laptops
  • 40 Liter Capacity (18” tall x 14” wide x 9.5” deep)
  • Material – 1000 Denier Nylon

The First Responder

  • Rapid Deploy Belt – fits ANY waist size instantly
  • Will Fit the Largest Laptops
  • 40 Liter Capacity (18” tall x 14” wide x 9.5” deep)
  • Material – 1000 Denier Nylon

About The Self Defense Company

The Self Defense Company provides practical and realistic personal protection solutions through live and online tactical training and concealed body armor systems for every day. Founded in 2007 by Damian Ross and his wife Angela, with the motto, "You don't need a blackbelt," The Self Defense Company provides essential self-defense life-saving tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and commuters with their Bodyguard Brand patented bulletproof backpacks and jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, coach, bodyguard, first responder, inventor, and the author of the official "Self Defense for Dummies."

For more information on Bodyguard Armored Backpacks and Jackets, please visit

For more information of the Self Defense Training System, please visit