National Shooting Sports Month is here and inside the August issue of Shooting Industry, two features highlight ways to elevate guest experiences on the range.

In “Revenue Reload,” Doug VanderWoude identifies six starting points to expand range profits: target pricing, safety product sales, aisle placement, evaluating hourly and membership pricing structures, range upgrades and, of course, customer service.

Tim Barker contends range competitions can deliver a “Field of Dreams” moment: If you host it, they will come. Luring customers in by offering competitions builds a sense of community, camaraderie and excitement which, in turn, funnels dollars back into the range.

Year in and year out, lights are certain sellers. Carolee Anita Boyles’ “Lighting The Way” examines trends in flashlight sales and the tried-and-true sellers that meet various customer needs.

A vast clientele has an insatiable appetite for high-quality used firearms and they’re all willing to pay righteous money for guns they are itching to own. In “Hit The Jackpot On Used Firearms,” Bryan Hendricks gathers tricks of the trade from dealers who navigate this fluctuating market.

Hank Yacek continues his assessment of the “de-evolution” in the market. In the series’ conclusion, he points to ways retailer pricing strategies have led to the loss of profit potential. Thankfully, it can be fixed — resulting in a healthier industry overall.

Two seismic events in July shook the 2024 political landscape. In Editor Jade Moldae’s Industry Link column, dealers share how President Biden’s exit from the race and the assassination attempt on former President Trump could potentially impact the market.

As a resident expert in the community, your defensive ammunition recommendations could save lives. Massad Ayoob discusses the options and proof of performance in the Personal Defense Market column. FMG Publications’ Digital Content Editor Ashley McGee shares five valuable lessons she’s learned about growing a YouTube Channel in Best Practices. In Arms & The Woman, Nancy Keaton reveals how the wildHERness organization is educating women along their outdoor journey through class offerings, events and industry partnerships.

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