Gearfire Releases RetailBI 2025 Q2 Shooting Sports Industry Report; Confirms Recent Market Downturn Suspicion

SCOTTSDALE, AZ — Gearfire has released its RetailBI 2025 Q2 Shooting Sports Industry Report, revealing a sharper and more widespread market slowdown than firearms supply-chain stakeholders had anticipated coming into the year. Informed by point-of-sale data from over 2,000 dealers nationwide, the quarterly report confirms an unexpected market contraction, which many are attributing to recent political and economic shifts.

“With the transition away from a 2A-restrictive administration, much of the urgency that previously drove sales has evaporated. Add in the potential strain from recent trade policies changes and economic uncertainty, and firearm businesses may now be facing a triple hit of rising costs, slowing demand, and waning consumer confidence,” said Kaleb Seymour, VP of Data & Analytics at Gearfire. “Everyone’s feeling the downturn in the market and proceeding cautiously, a sentiment across the industry that mirrors what the data confirms.”

Key Market Challenges for Firearms Retail in Q2 2025

• Deeper Downturns: Sales in several categories are experiencing as much as a -30% reduction, exceeding previous market predictions
• Inventory Pullbacks: In response to slower sell-through rates, retailers have reduced on-hand inventory levels for several product segments
• Margins Under Pressure: Driven by recent tariff increases on imports and discounting strategies applied at the retail-level, many categories have been showing signs of profit margin compression
• Demand Disconnect: The disparity between adjusted NICS checks and actual retail sales continues to widen, underscoring the flawed correlation of using background checks as an indicator of demand

Data-Driven Insights for Shooting Sports Supply-Chain Management

For manufacturers and distributors looking to stay ahead of the curve, RetailBI is a must-have strategic tool to validate forecasting and align benchmarks. Whether managing inventory, analyzing product life-cycles, or adjusting go-to-market strategies, the actionable insights provided by RetailBI’s real-world data and powerful analytics help decision-makers quickly adapt to changing market dynamics with confidence and precision. Businesses ready to move beyond assumptions and guesswork are encouraged to download the complimentary RetailBI 2025 Q2 Shooting Sports Industry Report as a demonstration of the clarity RetailBI can provide.

For the full copy of the RetailBI 2025 Q2 Shooting Sports Industry Report, find the FREE DOWNLOAD HERE.

About RetailBI

RetailBI, powered by Gearfire, is a comprehensive analytics and business intelligence platform built specifically for the shooting sports industry. By leveraging advanced technology and a vast database of retail sales and inventory information, RetailBI provides manufacturers, wholesalers, and retailers with the insights they need to effectively strategize and optimize operations. With a commitment to innovation and customer success, RetailBI continues to be a leader in retail intelligence solutions. Visit https://gogearfire.com/solutions/retailbi/ for more information.