In a world obsessed with speed, scale, and automation, one CEO is betting on something far rarer: humanity.

Joe Hamilton, President and CEO of Vortex, the employee-owned company behind some of the most trusted optics in the world, today announced the launch of his new podcast, Create A Rare Experience with Joe Hamilton, a bold new show exploring what happens when leaders build businesses rooted in connection, service, and long-term impact.

“Everyone’s chasing what’s next,” said Hamilton. “We decided to double down on what’s timeless: people, culture, and purpose. The kind of leadership that can’t be automated.”

Listeners will hear unfiltered stories of leadership, culture, and connection—designed to help them build teams people believe in, and brands customers never forget.

Each episode pulls back the curtain on the principles that turned Vortex from a small Midwest family business into a global, employee-owned powerhouse. The show shares stories of how ordinary moments—a high-five, a handwritten note, a promise kept—can spark extraordinary loyalty and growth when leaders choose to Create A Rare Experience.

With topics ranging from customer connection and company culture to servant leadership and long-term thinking, Hamilton invites listeners to rethink success not as a finish line but as an infinite game. The podcast blends real-world business lessons with the values that have shaped Hamilton’s leadership philosophy: humility, courage, and care.

The first episode, titled “Why The Most Human Company Wins...”, is available now on all major podcast platforms. In it, Hamilton shares the story behind a LinkedIn post that caught fire, generating hundreds of thousands of views on another creator’s page, and how the message captured what Vortex has lived and led with from the very beginning…that the most human company truly wins.

Listen to Create A Rare Experience with Joe Hamilton wherever you get your podcasts. on Youtube, Spotify®, and Apple Podcasts®.

For more information, visit www.vortexcare.com or follow @JoeHamiltonLive on social media.

About The CARE Movement

Founded by Joe Hamilton, the CARE Movement (Create A Rare Experience) is a platform inspiring leaders and organizations to build cultures of connection, trust, and purpose. Rooted in the belief that the most human company wins, CARE helps individuals and teams align around long-term thinking, meaningful service, and rare experiences that leave a lasting impact.